Tourism attractions and destinations has been facing tourists’ outflow for lots of years worldwide. Because of that, it is crucial to start fighting against this negative phenomenon, as this niche market segment is dependent on incoming clients. In this thesis, the focus is on wellness tourism with a case study aimed at spa industry in author’s residential country, Czech Republic. Thesis strives not to use standard marketing or management processes, but rather propose out of box solution, which allows gaining full spa experience. Since well-being is seen as one of actual drivers of consumer demand, an authentic spa concept called ‘destination spa’ is brought forward for solving current, local spa inability to be profitable. Key elements are nutrition, physical activity and mental balance. These are further examined and their real contribution is discussed. Within the case study, mix of these arguments is specifically applied to Darkov Spa, Karviná. In addition to that, data gathered from questionnaire enabled to use quantitative research methods to find out if proposed changes are favoured according to local taste. The results showed that suggested solution has a positive impact on local clientele, which will contribute towards increased visit rate. Due to this fact, research’s proposed idea is a convenient incentive for re-opening Darkov Spa.

ABSTRACT
 This diploma thesis deals with whether and, if so, what influence the stress factors have on the life satisfaction of adults. It also focuses on what other aspects are important during the evaluation. The thesis is based on a qualitative research, in which the individuals have given authentic testimonies when evaluating their life satisfaction and conditions, which significantly affect the evaluation. Attention was paid to both negative and positive effects and strategies when coping with difficult situations, trying to find similarities and differences and evaluate substantial factors. The goal also is to show possibilities of achieving a higher level of satisfaction. The merit of the thesis is in honest and comprehensive testimonies of the individuals on this topic and in the possibility to think about one's own life attitude and about the level and limits for reaching life satisfaction in general. KEYWORDS
 Life satisfaction, stress factors, adaptation, resistance, mental balance, mental well-being.

The thesis Safety line workers mental hygiene deals about psychohygiene of consultants, who provide crisis intervention to children and adolescents over the phone. Topics such as mental hygiene and phone crisis intervention are elaborated in the first part of the thesis and the Safety line organization is discussed in detail as well. An empirical part of the thesis deals about types of psychohygiene which are used by the Safety line consultants. It has been discovered, that the Safety line workers use forms of psychohygiene, which the organization has to offer. A chance to discuss specific problems with shift team lead is mostly appreciated by them as well as the fact, that there are teams at the Safety line therefore consultants are not alone for solving issues. Hypotheses used for discovering the connection between socio-demografic entries and psychohygiene haven't been rejected except one. The only hypothesis, which could be rejected, was related to the lengths of practice at the Safety line and level of mental balance. The goal of this thesis was to chart methods of mental hygiene of the Safety line workers and thus to show them ways, how to nurture themselves and how to reach mental equilibrium while working for the Safety line.