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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Nudge the lunch : a field experiment testing primacy effects using a menu intervention approach in a university cafeteria

Nelander, Lif January 2019 (has links)
The world is facing a global climate crisis and a collective step towards a more sustainable lifestyle is of importance. Food consumption accounts for a large part of an individuals’ total emissions and as the production of meat generally emits less green-house-gases than that of plant-based alternatives, changing towards a more plant-based diet can be one step to a more sustainable lifestyle. This study outlines a field experiment at a university cafeteria where the menu order was altered by random assignment. It is tested if placing the vegetarian option at the top of the menu has a causal effect on the share of vegetarian option sold that day, i.e. if it is possible to nudge customers to choose a more sustainable option. Using ordinary least squares and a beta regression models, the results do not show a positive treatment effect on the share of vegetarian option sold but do find a significantly average negative effect of 5.5 percentage points on the share of meat option sold. This effect it translated to an average negative effect of 6 percent on the daily emissions due to food sales at the cafeteria.

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