Past discussions about paradigm shift mostly put emphasis on evolution, exploiting paradigm shift or not and exist or not. Existence or not problem basically fall into block logic and expire the possibility of recombination. The dissertation explore the happening of paradigm shift according to the loading on China shipping forwarder market from 1987-2001 for Taiwan shipping forwarders, focus on exploring happening than evolution. In the second chapter about literature reviews, the dissertation explore merchant economy context analysis approach instead of usual industrial economy analysis more fit with the specialty of service industry about shipping forwarder industry. And make definition about paradigm and paradigm shift analysis in the merchant economy context. This dissertation build the methodology in oral history and action research. The third chapter introduce a case study to describe the 15 years loading on China shipping market process with the view of Taiwan shipping forwarders. The forth chapter explore the pre-loading on paradigm in Taiwan and the fifth one the post-loading on paradigm in China market. The opposite paradigm appreciate the difference and content. Then, according to merchant economy context analysis approach to create four propositions to present the happening of paradigm shift including the inspiration of paradigm shift, the progress of paradigm shift, the development of paradigm shift, and the fulfilling of paradigm shift. New findings take much look the inspiration of paradigm shift with truly recombination happened, secondly, entrepreneurial make the progress of paradigm shift as positive adjustment and adoption to fit with local law regulations instead of abidance. Keeping with competition and cooperation relationship apply further the new resources in the development of paradigm shift. Finally, entrepreneurial concentration the ownership and control will fulfill paradigm shift.