Univ., Diss., 2003--Freiburg (Breisgau), 2003. / Bibliography p. [263]-282.

Zugl.: Jena, University, Diss., 2006.

The diploma work is divided into two parts - theoretical and practical. The first part is further divided into the theoretical linguistic subsection and theoretical political science subsection. The theoretical linguistic part comprises information on metaphors, metonymies and synecdoches taken from Czech and Spanish linguistic handbooks and is focused on a phenomenon of levelling and it also deals with the function of the aforementioned rhetorical figures. In the first part there is also a chapter on the rhetorical style and translation of rhetorical figures. The second, practical part deals with the analysis of the rhetorical figures in selected political speeches, their function, frequency and possible levelling when translating them into the target language. The analysis is carried out on the basis of a comparable sample of political speeches in the Czech and Spanish languages. They are the speeches of two important personalities of the 1970s, President Ludvík Svoboda's speeches in the Czech language and in terms of the Spanish linguistic background - the speeches of his Chilean counterpart - President Salvador Allende, and their Czech translation. Key words: levelling, metaphor, metonymy, synecdoche, translation, political speech

Zugl.: Jena, Univ., Diss., 2006

The main topic of my dissertation is exploitation of metaphor and metonymy in current argot of Parisian suburbs. The paper defines metaphor, metonymy and synecdoche (special type of metonymy). It also describes the term argot and analyses present argot French on Parisian suburbs from social-linguistic perspective. In the end based on available sources my work analyses lexical units in argot created by means of metaphor and metonymy and describes in detail the process of relevant semantic change.

This thesis deals with metaphors in the conception of George Lakoff and Mark Johnson. Metaphor is one of the fundamental principles anchored in our conceptual system and in our relationship to the world. Metaphors reveal how the world is saved in our language. This thesis illustrates a method of forming metaphors on the example of advertisements. It closely focuses on the cultural differences.

The Cremator: The Fetish as The Denial of Life and The Adoration of Death Summary The object of interest in the semiotic analysis of the literary work "The Cremator" by the Czech writer Ladislav Fuks are primarily the motifs of fetishism and the cult of death. This framework is examined in the relation to the specific "new" language of masochism and in the relation to the aphasic language disorder related to metonymy. The utterance of the main character Karl Kopfrkingel intermingles with the way he thinks and consequently acts, as he duplicates through his language a fictional world and obscures it with the fetishized descriptions adoring the death. In this case, the masochism is not manifested in a sexuality (as in the case with Masoch), but on the ethno-social level related to the personal myth crisis and the subsequent transformation of Kopfringel and the related environment of the fictional world. These aspects become to a murdering urges in the context of ethnic affiliation, which has become to an obstacle and the settlement with it demands the establishment of a new order. Keywords Ladislav Fuks, The Cremator, aphasia, metonymy, metaphor, fetishism, fiction worlds, identity, masochism, sadism

Selected fashion houses that exclusively offer luxurious goods use specific form of promotion of their products. Each house usually holds onto traditions of its country and features essential for its own brand while creating new collections. From the point of view of neo-rhetoric it would be appropriate to analyze visual advertisements of the houses (Chanel, Dolce & Gabbana, Burberry) if they create certain models via them. The main advertising campaigns for the spring/summer 2011 season were chosen for this comparison. Under the terms of observation and semiotic analysis of the fashion advertisement focused on rhetoric figures it can be proved that individual fashion houses aim their attention to how their potential customers' thinking is influenced by their advertising. The model of Roland Barthes is used for the analysis of chosen visual advertisements. Out of all rhetorical tropes the attention is paid to main four - visual metaphor, metonymy, synecdoche and irony. Fashion advertising meets unwritten norm that sets a target to convince the customer of suitability of the products for him.

The diploma work "The differences between perception of metonymy in photography and in movies from the perspective of reception aesthetics" deals with different uses of the figure of speech - metonymy - in visual communication. The metonymy is primarily used as an ornamental device of language expression. It is also distinguishable in purely visual information that is provided in photography and certain film shots. In visual communication, metonymy is also used for embellishing of the visual content or, at least, its correction. This work is focused especially on these examples of the use of metonymy that employ the method of reception aesthetics, which was up to now applied only to literary works. The subjects of interest of the reception aesthetics are so- called places of indeterminacy and the horizon of expectation which is also the focus of this work in addition to its main focus on metonymic expression in movies and photography. The first part of this work deals with the theory of the reception aesthetics and its main exponents. The second part deals with the relationship between the recipients and the media, specifically photography and movie. The last part of this work deals with the theory of rhetorical figures, particularly metonymy and its special form - synecdoche, and it's application...

This thesis examines the conceptualization of life in the lyrics of Czech popular songs of 1960s. The thesis derives theoretically and methodologically from cognitively and culturally-based approaches to language, especially from the theory of conceptual metaphor and metonymy (e. g. Lakoff and Johnson) and the concept of language as a picture of the world (school of Lublin). At first the thesis analyses the semantics of lexeme life. The analysis is based on the data from dictionaries and it reaches the basics of the linguistic picture of life as it is anchored in common language. Simultaneously the thesis works with the picture of life (in contrast with death) how it is served in the literature about Czech folk culture. The main part of this study consists of almost a hundred interpretations of lyrics from the examined period, which depict human life in its various stages and forms (through oppositions of life - death, youth - old age, etc.). The analysis follows relevant semantic elements which participate on its conceptualization. The thesis describes systematically and in detail particularly metaphors (structural, ontological and orientational), metonymy, and also the image schemes which are associated with life (scheme of JOURNEY, CYCLE). The attention is paid to their specific language...