During Nov.2008 to Apr. 2009, firms in Taiwan encountered dramatic financial crisis, and this impact made unemployment rate still climbing and economic depression. In order to reduce the impact from financial tsunami, every firm takes some strategies to resist it. The objective of our study is to find out the influence from financial tsunami on the listed companies. More importantly, we base on the three mechanisms (mimetic force, normative force and coercive force) of institutional theory and the perspectives of population theory to analyze why firms choose those strategies. We collect and analyze 201 returned questionnaires. We find when firms face both high market force, mimetic force and coercive, they tend to choose manipulation strategies. When firms face both low market force, mimetic force and coercive force, they tend to choose compromise strategies. When firms face high market force and low mimetic force and coercive force, they tend to use defiance strategies. When firms face low market force and high mimetic force and coercive force, they tend to use acquiescence strategies.

In 2008-2009, firms in Taiwan encountered dramatic financial tsunami, and this crisis made unemployment rate still climbing and economic depression. In order to reduce the impact from financial tsunami, every firm chooses some strategies to resist it. The purpose of our study is to find out the influence from financial tsunami on the listed companies. More importantly, we base on the three mechanisms (mimetic force, normative force and coercive force) of institutional theory to analyze the real reason for choosing strategies. We collect and analyze 201 returned questionnaires. The finding of this study is that the main factor of choosing strategies is from the mimetic force and normative force. In fact, the enterprise is affected by mimetic pressure deeply, and then it would tend to use the passive strategies. The enterprise is affected by normative pressure deeply, and then it would tend to use the active strategy. Interestingly, whether the enterprise is affected by coercive pressure or not, it doesn¡¦t affect the strategies choosing.