Resumé European Law against Unfair Competition This thesis focuses on the regulation of law against unfair competition adopted on the European Union level. The thesis is composed of two parts - the first one introduces legislative regulation of law against unfair competition, the second part analyses legal regulation of misleading and comparative advertisement as the examples of merits of unfair competition. The first part of the thesis firstly overviews the law against unfair competition on the international level; the core of the thesis, however, lies in the overview of legislation adopted by the European Union. Within the summary of the European legislation it firstly introduces the background for the legislative activity of the European Union in the field of unfair competition. Subsequently, it is followed up by the overview of directives with the primary aim to protect European businesses and consumers against unfair competition. When introducing the directives it emphasises mainly the findings whether it was adopted under minimum or maximum harmonisation, therefore to which extend the member state legislators are free to diverge from the regulation adopted by the European Union. The aim of the forth chapter is to look at the law against unfair competition as a part of private law. The second part of...

Title: Law of Marketing – A Descriptive Study of Marketing in Sweden and Italy with focal point on TV-commercials (Marknadsföringsrätt – En deskriptiv studie av marknadsföring I Sverig och Italien med inriktning på TV-reklam)   Number of pages: 34   Author: Astrid Lidman   Tutor: Göran Svensson   Course: Media and Communication C   Period: Fall -09   University: Division of Media and Communication, Department of Information Science, Uppsala University   Purpose/Aim: My goal with this study is to see the differences and similarities that can be found in the Swedish and Italian Law of Marketing. I want to compare the results to see how our different laws are still able to reach the same results concerning the protecting of our public from bad advertisement.   Material/Methods: I’ve been reading laws concerning marketing. I started out my research from different commissions from EU. Then I found the equivalent laws to those commissions in both Sweden and Italy I was able to see how the two different states apply the commissions to their legal system. By doing so I also got a starting-point by getting the most important laws in both the Swedish and Italian legal system concerning marketing and commercials on TV.   Main results: Since both Sweden and Italy apply the commissions from EU to their legal system, the differences were only superficial. Due to the commissions the base, of what is consider as bad marketing, was virtually the same. And when looking at the big picture they both achieved almost the same protection to their public that I think can be considered reaching high standards. The differences lay in the protection of commercials on TV towards children, and that Sweden has a little bit more regulation during the discussions about the protection concerning sexual discrimination.   Keywords: Laws of Marketing, TV-commercials, prohibition of children’s commercials, inappropriate business methods, misleading advertisement, commissions, EU.