M.Comm. / Vision and mission are often incorrectly seen as synonyms. In this study the vision and mission are defined separately. A vision is defined as a dream of an ultimate goal of the organisation in the future. This must be a clear and specific image or word picture that requires imagination. The vision must become ideology and summarise the core values of the organisation. A mission is defined as the type of business that the organisation is carrying out. It says why the organisation has a right to exist and the immediate goal of the organisation. A vision and a mission have definite advantages for the organisation. Some of the advantages are an ultimate and an immediate goal to strive for. A vision helps employees to decide if its actions are correct or incorrect. A mission gives employees responsibility and the employees' performance can be measured against it. There are certain requirements a vision and a mission have to meet. The joined requirements are it must inspire, motivate and energise the employees. Secondly, management with the input of the employees must formulate it. Thirdly, the vision and the mission must be shared with all the employees to ensure goal concurrency. Fourthly, the vision and mission must be positive. Lastly, it must encourage employees to think long term. Vision specific requirements are it must be a leap in the future, specific and understandable to all the employees, unique and original, timeless, something worth the organisation's while, make sense in the market and create a environment of risk taking and experimentation. Mission specific requirements are it must describe the type of business clearly, must be in line with the external environment, state the right to exist, help with the allocation of resources, lead by the vision of the organisation and persuade employees emotionally to achieve the mission. The mission should include a ten to thirty year goal against which employees performance can be measured...

M.Phil. / The purpose of the study was to investigate the importance of designing a mission statement as part of the personal leadership process. The problem investigated in the study was that people have visions but lack the vehicle to turn the visions into reality. The problem arises because people do not take the time to see if the visions they have and the goals they set are aligned with their values and principles. They lack the vehicle that will keep them focused on what is important on their way to their vision, namely their values and principles. The general aim of this study was to clarify the concept of what a mission statement is and to investigate designing and Jiving the mission statement within the personal leadership paradigm and process. The research was descriptive in nature. The research methods used included a word and concept analysis to clarify the concepts central to the study. A literature study was conducted to identify the importance of a mission statement in the personal leadership process and to clarify the steps in designing a mission statement. The follmving are the most important fmdings of the study: • The following definition was constructed based on the word- and concept analysis: A mission statement is a written tool that guides one in making the correct choices, based on the core values and principles that form the passion of one's being, to which one is committed, for lvhich one is prepared to work hard and for which one must be prepared to sacrifice. • It was emphasized that the mission statement is an integral part of the personal leadership process. • The mam characteristics of a m1ss10n statement that were identified included that a mission statement should be brief, easily understood and memorized and must encompass one's most basic principles and values. • The process of designing a mission statement was concluded from the various processes that were identified by authors in the disciplines of business, religion and personal leadership. The design process was divided in two phases namely the preparatory phase in which one does a self search in respect of one's values, visions and life roles, and secondly the designing phase in which a mission statement is formulated, finalized and maintained.

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Are the words 'vision' and 'mission' mere 'fashion words' in modern society? Will these words disappear in years to come? The business community considers vision and mission as important 'tools' to pull their organizations forward. It is in these communities that we hear of success stories because of the correct usage of vision and mission statements. There is not always consensus on the meaning of the words 'vision' and 'mission', but there is consensus that the use of vision and mission contributes to the progress and success of the organization. Business men are focussed on performance and achievement. Vision and mission statements do play an integral role in those achievements. The Bible uses synonymous terms for vision and mission. The words vision and mission (as we understand them today in this context) do not appear in the Bible (in Afrikaans), but words with the same meaning are used. Leaders in religious communities are not always aware of the value of using these tools in the local assembly. Thus, there is a rising awareness of the advantages for the local assembly of using vision and mission statements. Various local assemblies have used them with great success. To ensure that 'vision' and 'mission' do not simply remain fashion words, it is of the utmost importance that religious communities understand, formulate and use them properly. Focussed leaders will accompany local assemblies more effectively. That will result in more success stories in the local assembly. / Dr. G.J. Basson

Thesis (Ph. D.)--Indiana University, 1997. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaves 186-199).

Thesis (D. Min.)--Trinity International University, 2001. / Abstract. Includes bibliographical references (leaves 180-183).

Thesis (D. Min.)--Western Seminary, Portland, Or., 1998. / Abstract. Includes bibliographical references (leaves 174-175).

Thesis (D. Min.)--Trinity International University, 2001. / Abstract. Includes bibliographical references (leaves 180-183).

Thesis (D. Min.)--Trinity International University, 2001. / Abstract. Includes bibliographical references (leaves 180-183).

Thesis (Ph. D.)--Ohio State University, 2007. / Title from first page of PDF file. Includes bibliographical references (p. 142-152).