This thesis deals with an analysis of marketing communication in two selected companies operating multiplexes. It is Premiere Cinemas Czech s.r.o and Cinestar s.r.o. The thesis is devided into a theoretical and practical part. Theoretical part focuses on marketing mix of services and particularly communication mix. Practical part compares marketing mix of both companies, their differences in individual parts and it aims at the tools of communication mix, especially sales support tools. This work also includes a questionnaire survey investigating whether respondents distinguish between individual companies and if they know and use sales support tools of multiplexes. Some recommendations have been suggested based on this.

Tématické zaměření práce je marketing malých a středních firem. Práce se zabývá konkrétní malou firmou, která se aktuálně potýká s odlivem zákazníků a poklesem tržeb. Autor analyzuje marketingový mix firmy a v něm hledá možné příčiny nepříznivého stavu. Použití nástrojů MM hodnotí a navrhuje možné změny, které by firmě pomohly oživit zájem zákazníků.

Target of the diploma thesis is to set the proposals for Garnier anti-wrinkle care marketing strategy. The theoretic part of the thesis deals with strategic marketing and planning, desribes marketing research in detail and is also focused on marketing mix and its concrete parts and trends. Practical part desribes and analyses skin care market and anti-wrinkle cream category and subsequently presents Garnier brand. Attention is paid to two marketing studies which are focused on Garnier brand in detail. Marketing goals and action programmes are set according to market data and study learning.

This thesis deals with marketing communication applied to the developer project of the terraced houses construction in the area of Černá cesta, Olomouc - Nemilany, within support of a housing development in the village. Theoretical part of the thesis defines marketing concept and the position of marketing communication in the marketing mix. It presents individual communication tools and their use in construction. Practical part of the thesis focuses on the analysis of company marketing communication and the current market environment. In the questionnaire survey respondents' opinions are investigated and on the basis of the gathered information the plan of marketing communication is designed and the most suitable communication tools are chosen. Final part of the thesis evaluates the results and suggests measures in terms of effectiveness and feasibility of the promotional concept of the new developer project marketing strategy. The benefit of this thesis should be the innovation of company´s business activities and the presentation of results for both theory and practice in the area of marketing communication.

This thesis deals with the marketing mix of a firm and its price setting for a small firm the tradewoman Marie Nagyová who provides hairdressing services in the town of Malonty. The aim is to set the prices of hairdressing services, using appropriate methods. One of the used methods is the setting of prices according to customers' perceptions. To detect the perception of customers is used a questionnaire survey. The results of the questionnaire survey has become the starting point for the determination of the final price.

Práce analyzuje vývoj výdajů na propagaci na celém trhu, v segmentu pojišťoven a jedničky na pojistném trhu ? České pojišťovny. Je zanalyzován mediální mix této společnosti a posouzeny starší reklamní kampaně a nová kampaň ze září roku 2007 v kontextu s komunikačními cíli společnosti. V závěru jsou uvedena doporučení pro optimalizaci mediálního mixu.

Thesis analyse the marketing activities of selected company. The company rents IT equipment. Thesis contains direction of marketing strategy based on marketing mix which company might use to increase decreasing demand on market.

Master of Science / Department of Animal Sciences and Industry / Joe D. Hancock / Three finishing pig and one broiler chick experiment were completed to determine the effect of diet formulation, mix time, and diet form on growth performance and carcass measurements. In Exp. 1, finishing pigs fed corn-soy diets had greater ADG, HCW, DP, and BF (P < 0.05) compared to pigs fed diets with 30% DDGS and 10% wheat middlings. However, increasing mix time from 60 to 420 s did not affect growth performance or carcass measurements (P > 0.38). In Exp. 2, pigs were fed diets with 32% DDGS and 32% wheat middlings and were mix for 0, 15, 30, 60, or 420 s. There were no differences in growth performance or carcass measurements as mix time was increased from 0 to 420 s (P > 0.06). In Exp. 3, pigs were fed 32% DDGS and 32% wheat middlings in meal and pelleted diets that were mixed for 0 or 180 s. Pelleting diets increased ADG and improved G/F (P > 0.01). Increasing mix time had no effect on ADG or G/F (P > 0.16) as mix time was increased from 0 to 180 s. There were no differences in carcass measurements because of diet form or mix time. In the final experiment (Exp. 4), broiler chicks were fed a corn-soy diet or a diet with 20% DDGS and 20% wheat middlings and mixed for 0, 15, 30, 60, and 300 s. Broiler chicks fed the corn-soy diet had greater G/F (P < 0.01) but increasing mix time from 0 to 300 s did not affect growth performance or carcass characteristics (P > 0.13). Increased mix time in diets with high levels of alternative ingredients does not affect growth performance or carcass measurements when fed to finishing pigs or broiler chicks.

The aim of this Master's thesis is description of new electric water heater launch process. The theoretical part of the thesis deals with marketing mix and goes deeper in explanation of product lifecycle theory. Theoretical part is the basis for practical part. Practical part describes company Ariston Thermo in brief and deals with technical parameters of new electric water heater VELIS as well as distribution and price policy during the launch process. The key part of the thesis is dedicated to analysis of communication mix tools used during the first phase of product lifecycle, it's costs and impact. There is a short recommendation for growth phase in conclusion of the thesis.

Master’s thesis deals with analysis of the current communication mix of the selected company and with proposals of its improving. Theoretical part brings on fundamental for the analytical part in which the selected company is introduced. In this part there are also made analyses of marketing surrounding and current communication mix is introduced. The last part of the thesis focuses on proposals with the aim to improve the existing communication mix.