Allianz pojistovna, a.s. has held the third-largest share in the Czech insurance market for a long time. The aim of this master´s thesis is to do an analysis of marketing and communication mix and based on this analysis make proposals and recommendations which would strengthen company´s position in the future. The first thing, which is characterized in the theoretical part, is marketing research. The emphasis is on direct questioning technique. Furthermore in this part, the individual elements of marketing and communication mix are described. The beginning of the practical part is dedicated to information about Allianz pojistovna, a s. and to the results of a carried out secondary research about development of the Czech insurance market. The following analysis of marketing and communication mix is supported by results of a questionnaire survey. Based on these findings I carried out my own evaluation completed by a SWOT analysis and proposed particular suggestions and recommendations.

The thesis deals with the analysis of the marketing mix of the development company V Invest CZ and in the use of marketing research verifies the knowledge of tag Invest CZ a.s. and projects of the company. The thesis is divided into a theoretical and analytical part. In the theoretical part the thesis deals with theories regarding the issue of marketing mix and marketing research in general. The analytical part of the work represents the company Invest CZ a.s., its approach to development projects, its history and realized projects. Furthermore, in the thesis deals with situational analysis company and marketing mix of individual projects of the company. In conclusion, the thesis presents the results of marketing research carried out to identify acquaintances tags in V Invest CZ a.s. and acquaintance of projects of the company, such as verification of the effectiveness of marketing, and in particular the communications mix.

This diploma thesis deals with the marketing communications for esthetic and slimming clinic Petra Clinic. The first part of the thesis is focused on the theoretical knowledge of marketing services, marketing communications and communication mix area. Competition and communications and media mix area is examined in the practical part. Finally, I proposed for the clinic a four-month communications campaign. The aim of my thesis is to find out how the Petra clinic communicates and what communication and media mix area is specific for the clinic. Based on this information the individual recommandations how to encourage esthetic and slimming clinic in its marketing are proposed.

This master's thesis focuses on analysis of marketing tools used by launch of a new brand of sonic electronic toothbrushes Philips Sonicare to the market in Czech Republic. The analysis lies in evaluation of specific usage of marketing tools and whole communication mix in a multinational company. The analysis is followed by suggested corrective measures for each part of marketing plan, which take in account especially marketing activities for next year.

The goal of the thesis is, based on analysis of the current state of the communication mix of selected company, to propose specific measures to improve it. The Thesis is divided into three parts, namely theoretical, analytical and propositional. In the theoretical part are defined theoretical background, which serves as the basis for the development of analytical and propositional part. In the practical part is introduced the selected company and are performed the analysis of current state of the communication mix. Analysis results are used in the propositional part of the Thesis, which describes the measures to improve the current communication mix of the company.

This diploma thesis focus on suggestions of the suitable communication mix, which is coming out of the analysis of the current situation in Tovares s.r.o. company. This company is failing to compete and break through on the market. The company is engaged in the production and distribution of the wide range of equipment and accessories needed for the hairdressing – starting with furniture, complete range of the equipment and technology, chemical preparations, finishing with the combs and hairpins. This work is supposed to help as the source of the information while implementing new suitable communication mix. This communication mix contains a suggestions which aim is to approach new customers and to retain the existing ones.

This diploma thesis focuses on the proposal of the Infitness fitness center communication mix, which provides physical training services in the center of Uherské Hradiště. The thesis consists of a theoretical part, which deals with theoretical knowledge based on literature. This theoretical knowledge is then used to analyze the current state of the firm, which leads to the proposal of a solution with the intent to improve this firm’s marketing communication.

This diploma thesis deals with the proposal to improve the marketing communication of Marion's bridal and ball dresses salon. The first part describes the theoretical background. Next part is analytical, presenting the salon's current situation with the analyzes performed, which are summarized in the SWOT analysis. The last part provides suggestions for improving the salon´s marketing communication.

Diploma thesis deals with communication mix of company Zahradní centrum V Aleji. The theoretical part of the thesis defines the basic concepts from marketing, marketing mix and communication mix. The analytical part of the thesis describes the current situation of the company, analysis macro environment and micro environment, marketing research and SWOT analysis. At the end of the thesis are presented suggestions which should lead to improvement of the communication mix.

The goal of the thesis is, based on analysis of the current state of the communication mix of selected company, to propose specific measures, which will lead to their improvement. This thesis is divided into three parts – theoretical, analytical and propositional. The theoretical part is dealing with defining theoretical background which serves as the basis for the development of analytical and propositional part. In the second part is introduced the selected company and are performed the analysis of current state of the communication mix. Results of these analyses are used in the third part of the thesis, which describes the measures to improve the current communication mix of the company.