Moisture induced damage in Hot Mix Asphalt (HMA) mixture is a prevalent problem all over the world. It is one of the leading causes of premature failures in asphalt pavements and a significant concern to the paving industry. It is, therefore, necessary to identify mixes that are susceptible to moisture damage during the mix design process. Extensive research has been carried out by several researchers over the years to develop a reliable and practical laboratory test procedure that can simulate field moisture damage conditions and that can make predictions that are likely to correlate to field performance. However, it is inferred from literature that no single laboratory test method can accurately predict the moisture induced damage performance HMA mixtures. The objectives of the present study are to: Develop a framework that considers different test methods to predict the moisture induced damage of Hot Mix Asphalt (HMA); Develop a suitable machine learning method to achieve significantly high accuracy in predicting the moisture damage potential of Hot Mix Asphalt (HMA); and develop a tool (App) for use by practicing engineers to identify HMA mixes that are likely to be susceptible to moisture induced damage. A total of 35 in-plant produced asphalt mixtures with known field performance were sampled, and compacted in the laboratory, and the compacted samples were subjected to mechanical tests before and after moisture conditioning with the Moisture Induced Stress Tester (MiST). In addition, the effluent from the MiST was checked for Dissolved Organic Carbon (DOC) content and gradation of dislodged aggregates. Fourier-Transform Infrared Spectroscopy (FTIR) analysis of the asphalt extracted from HMA samples was performed to observe changes in the functional groups before and after the MiST test. Statistical analysis showed that seismic modulus and indirect tensile strength were effective in distinguishing poor-performing mixes from the well-performing mixes. Principal component analysis was conducted on the test data, and a reduced set of dimensions that were capable of explaining significant variance in the data was identified. The significant test properties were used to develop machine-learning models with two supervised classification approaches. The k-nearest neighbor model was found to be very accurate in differentiating the mixes. The use of MiST conditioning, specified physical tests, and machine learning methods are recommended for the identification of moisture-susceptible hot mix asphalt. Contribution of this Work The major contribution of this work is the creation of a framework or a system that combines appropriate test methods and suitable machine learning models to achieve high accuracy (84%) in predicting the moisture damage potential of Hot Mix Asphalt (HMA). A secondary contribution is that this study, for the first time, combines the principles of Artificial Intelligence (AI), in the form of Machine Learning (ML), with the field of pavement performance, specifically for the evaluation of mixes that are subjected to moisture damage. Finally, the work provides users with a highly accurate ML model as well as an app, which can be used and further improved.

The negative social and health impacts of living in areas of concentrated poverty have been demonstrated in numerous studies. Residents of old public housing estates experience higher levels of delinquent behaviour and health risks. As a remedy to the challenges associated with living in concentrated poverty, initiatives have been undertaken to ‘revitalize’ such neighbourhoods and at the same time change the population composition to achieve greater social mix. Socially-mixed public housing revitalization initiatives have been widely implemented in the United States, the United Kingdom, the Netherlands, and Australia to improve the living conditions in public housing estates and the well-being of public housing residents. Despite its wide implementation, empirical results on the effect of such initiatives have been inconsistent. Further, very few research efforts have been dedicated to looking at outcomes of children and families. This dissertation consists of three unique mixed-method studies to investigate whether socially-mixed public housing revitalization, through the process of physical and social reconstruction, could improve the health and wellbeing of disadvantaged children and families. The first study is a quantitative analysis on the effect of the Regent Park Revitalization Project – a socially-mixed public housing revitalization initiative – on child mental health outcomes. The second study is a qualitative analysis to investigate the scholarly consensus on the purported mechanisms of socially-mixed public housing revitalization initiatives and their expert opinion on contextual factors and program components that trigger these mechanisms through stakeholder interviews. The third study is a realist synthesis that systematically reviewed the evidence regarding effects of socially-mixed public housing revitalization initiatives on the health and well-being of low-income children and families. Together, these three studies contributed new knowledge on how socially-mixed public housing revitalizations, through changes to the social and the physical environments of the neighbourhood, reduce health inequalities and improve the life trajectories of low-income children and families. / Dissertation / Doctor of Philosophy (PhD) / Public housing developments built in the middle of the 20th century created large spatially-concentrated pockets of poverty in hundreds of cities worldwide. Over the past 20 years, cities in several countries have sought to redevelop, or revitalize public housing by demolishing the existing housing and building mixed income communities. These mixed communities are built to deliberately promote, sustain, and manage, social inclusion in a community of social integration for disadvantaged groups within society. The goal of this dissertation is to better understand how socially-mixed public housing revitalization operate and produce results for disadvantaged children and families. Three original studies were conducted, which provided unique empirical analyses on: 1) the impact of the Regent Park Revitalization Project on child mental health; 2) the scholarly consensus on purported mechanisms and program outcomes of socially-mixed public housing revitalization; and 3) an evidence synthesis to elucidate the mechanisms underlying socially-mixed public housing redevelopment.

This Masters Thesis deals with an analysis of promotion mix of the company Enterprise. The objective of this thesis is to introduce company Enterprise Holdings along with its marketing and communication strategies. Furthermore, it includes a survey that was conducted in order to discover respondents awareness of Enterprise Rent A Car marketing activities and additional products. The recommendations are introduced on the basis of the surveys results. Moreover, in the theoretical part there are explained the basic marketing terms, e.g., integrated marketing communication, marketing mix, SWOT analysis and communication strategies. These strategies are crucial for understanding the thesis practical part. The marketing research and the methods of information collection are explained in the last chapter of the thesis theoretical part. The practical part is divided into three main chapters. The company Enterprise Holdings is introduced in the first chapter including its brands. There were conducted two analyses in the first chapter: a competitive analysis and SWOT analysis. The second and also the most elaborated part is focused on the marketing and communication strategies of the company. Additionally, the objectives of the entire company are described there as well as the goal achievement. The conclusion does not include only the survey evaluation but also the authors recommendations. These recommendations target at companys weak points and try to increase awareness of the company among European citizens.

Title: Marketing mix of Czech Taekwon-Do ITF Federation Objectives: Main objective of this diploma thesis was an analysis of marketing mix of the Czech Taekwon-Do ITF federation and making of suggestions for its improvement. Partial goals were aimed at analysis and description of the organization and of the environment in which this organization exists. Methods: Qualitative marketing research method has been selected to meet purpose of this thesis. Methods of case study and in-depth interview have been used also together with SWOT analysis. Results: Outcome of this thesis consists of a draft with suggestions for optimization of marketing mix. Foremost these improvements have been suggested: changes in promotion, utilization of sponsors and also update of some product items and prices. Key words: Marketing mix, Taekwon-Do, case study

The work deals with the definition of basic concepts relativ to communicationstrategy. It also deals with the description and analysis of the communications mixselected charity project. This will include a summary of the result carried out its ownresearch, which examined the effectiveness of the tools of communication mix. Havingdefined the positive and negative kontrast chosen communication strategy of the project. Because of thein charitable projects and organizations over many specificcommercial organizations, and because these particularities and differences, of course, also reflected in the communication strategy, the specifics of thesedifferences, and addressed in this thesis due attention..

The goal of this thesis is to analyze the business environment in the Baikal region for the hospitality management industry, specifically for a 3-4 star hotel. The topic is very current and under discussion now because the Russian state authorities would like to create a place attractive for tourism in Baikal and there is currently an economically favorable environment for the hotel industry. There is also government support in promotion of the region for tourism and cooperation with other government or non-government association or organization for development tourism there.

Goal of the thesis Marketing strategy of brand Zlate is to evaluate newly formulated marketing strategy of the brand and after that on the basis of own questionaire to suggest future brand activities that will strenghten Zlaté brand on the Czech and Slovak markets. Theoretical part deals with marketing in general, strategies and planning and applicatin of marketing plan to individual parts of marketing mix. Practical part describes brand Zlate as such, its position in Kraft Foods, evaluation of past marketing strategy of the brand, way of creation of the new one and its implimentation to product and product portfolio, price and distribution strategy and communication as advertising, sales promotion and PR. Own questionaire looks into perception of the brand, its consumption and a short exploration into preferences of consumers as for suggestions of new products.

This paper is about the first science center in the Czech Republic - Techmania. It was founded in November 2008 and during its first year of operation ranked with TOP 5 tourist attractions in Pilsen. Its objective is to become one of TOP 10 most visited places in the Czech republic. The aim of this paper was to analyse the marketing mix of Techmania and to compare it with its competitors.Another purpose was to search the information,think up and suggest recommendations and proposals how to improve the marketing communication and which marketing tools fit this new startegy the best.

This degree work is targeted on the analysis of marketing mix tools in the company Barum Continental. At the end it would be analyse also the the portfolio of the products and their effect on the customers. From this informations the author deduced the conclusion, which could be used by the company Barum Continental to improve their current processes.

Autorka v práci rozšiřovala poznatky z bakalářské práce, kde bylo zjišťováno a popisováno fungování nástrojů marketingového mixu v České spořitelně, a. s. Diplomová práce již byla zaměřena především na komunikační mix a zhodnocení jeho fungování. Součástí bylo také provedení dotazníkové šetření.