This thesis deals with marketing communication applied to the developer project of the terraced houses construction in the area of Černá cesta, Olomouc - Nemilany, within support of a housing development in the village. Theoretical part of the thesis defines marketing concept and the position of marketing communication in the marketing mix. It presents individual communication tools and their use in construction. Practical part of the thesis focuses on the analysis of company marketing communication and the current market environment. In the questionnaire survey respondents' opinions are investigated and on the basis of the gathered information the plan of marketing communication is designed and the most suitable communication tools are chosen. Final part of the thesis evaluates the results and suggests measures in terms of effectiveness and feasibility of the promotional concept of the new developer project marketing strategy. The benefit of this thesis should be the innovation of company´s business activities and the presentation of results for both theory and practice in the area of marketing communication.

This thesis deals with the innovation of marketing plan used by Brno based company Marouk, s. r. o. It explains basic concepts which are used in marketing. Furthermore, the thesis describes the history and current trends in marketing, marketing planning, steps involved in creating a marketing plan and the individual components of the marketing mix. The practical part is focused on describing the current situation of selected furniture seller and existing marketing plan, including a description and evaluation of individual components of the marketing mix. The obtained information and findings are then used in an innovated marketing plan. The thesis mainly uses the tools of online promotion. The aim of this thesis is to improve the marketing plan. A partial aim is to make a comprehensive analysis of the company and the appropriate setting of marketing goals.

This thesis deals with the marketing mix of a firm and its price setting for a small firm the tradewoman Marie Nagyová who provides hairdressing services in the town of Malonty. The aim is to set the prices of hairdressing services, using appropriate methods. One of the used methods is the setting of prices according to customers' perceptions. To detect the perception of customers is used a questionnaire survey. The results of the questionnaire survey has become the starting point for the determination of the final price.

Práce uvádí základní údaje o stavebnictví v ČR a specifika marketingu ve stavebnictví. Praktická část popisuje fungování společnosti Rigips, analyzuje marketingové okolí této firmy a její marketingové aktivity s důrazem na marketingový mix. Práce dále odhaluje určité nedostatky firmy v oblasti marketingových aktivit a navrhuje jejich řešení.

Thesis analyse the marketing activities of selected company. The company rents IT equipment. Thesis contains direction of marketing strategy based on marketing mix which company might use to increase decreasing demand on market.

The diploma thesis deals with the analysis of a selected company Notino, s.r.o. which is a retail company selling perfumes and cosmetics in Europe. The analytical part analyzes in detail the company, its competitors and loyalty programs of competitors. Based on the theoretical and analytical part, a loyalty program is developed for the company with a comparison of costs and benefits of the program for the company. Also, the risks associated with the introduction of a loyalty program and suggestions on how to reduce their impact are summarized.

The thesis is focused on the innovation of the marketing plan of the furniture-making company Minár Interiér Ltd. In the theoretical part the basic marketing terms are defined. The practical part follows the the theoretical part. Current situation of the company and its marketing plan are desribed in this part. On the basis of this knowledge innovated marketing plan of the company is created. The aim of this work is to create a marketing plan and to set new marketing goals.

Master’s thesis deals with the proposal of communication mix for start-up company. This proposals is based on theoretical knowledge of marketing, marketing communications as well as the analysis from the study of external and internal factors of the company. The aim of this thesis is to create a communication mix for a new start-up company and proposal of appropriate communication tools for the entry of start-up company to the market.

This diploma thesis deals with the marketing strategy of a selected company. The theoretical part contains general solutions of creating a marketing strategy - such as defining a vision, a mission or strategic goals. After these general solutions the theoretical part also deals with the marketing mix and the communication mix. All theoretical bases mentioned in the first parts of the thesis are then reflected in the practical part, where the theory is applied to the biggest Czech internet retailer Alza.cz a.s. At the end of the thesis, there is the authors's evaluation of the marketing strategy of Alza.cz a.s. and reccomandations to the current strategy supported with own marketing research.

This master's thesis focuses on analysis of marketing tools used by launch of a new brand of sonic electronic toothbrushes Philips Sonicare to the market in Czech Republic. The analysis lies in evaluation of specific usage of marketing tools and whole communication mix in a multinational company. The analysis is followed by suggested corrective measures for each part of marketing plan, which take in account especially marketing activities for next year.