Mladá Boleslav is a town located near Prague in Central Bohemia Region. Mladá Boleslav has a long history, but nowadays it is in the first place an industrial town producing Škoda cars. The town also offers a lot of attractions for the visitors and for its inhabitants. The aim of this work is to analyse the current marketing communication of the town and to suggest measures improving the promotion of Mladá Boleslav.

The thesis focuses on how floods were covered in Czech newspapers. The approach taken by two periodicals, Mladá Fronta (MF DNES) and Rudé Právo (Právo), was compared on five examples of actual floods that took place in the Czech Republic and Czechoslovakia between 1954 - 2002. Examined was how the manner in informing about natural disasters differs between the period prior to 1989 and after, and how developments in technology contributed to the visual aspects of reporting on these events.

The goal of the thesis is to assess the impact of chosen social and environmental factors on the real estate prices in the Mladá Boleslav district. The aim is to assess data that can influence the offer and demand on the real estates market. Especially it’s focused on data about purchasing power of the habitants, jobs market and unemployment, environment, the size of the place. Those data are interpreted from the following type of real estates – residential houses, flats 1+1 – 3+1 from real estates servers’ database. The construction of new residential houses and flats and the development of the district are also shortly mentioned.

Fertility transformation in the youngest age from point of view of demography Abstract This thesis aims at evaluating fertility transformation in the youngest age in the 20th century and at the beginning of the 21st century in the Czech Republic. Circumstances and causes of transformation of fertility in this age group of women are based on usage of theoretical concepts related to fertility issues in the youngest age. The chosen period shows a number of changes in socioeconomic, political and legislative way. The transformation of the society in 20th century had influence on fertility level and fertility timing. Form of motherhood in the young age has changed also. Differences of characteristics of fertility in youngest age influenced by social evolution were shown on example of comparison of young women fertility evolution in Czech Republic, France and Romania. It approves that fertility level in the youngest age can be the driver of the social progression. Keywords: fertility, Czech Republic, young mother

The thesis deals with an issue of healthy lifestyle, focusing especially on the young population. The project is divided into two parts. The first part is devoted to the theoretical solutions and defines in detail the concepts related to the topic. It deals with important areas of healthy lifestyles, especially nutrition and physical activity. Presents the principles of rational nutrition and describes the influences on young people today. It describes the consequences of improper diet and the current situation regarding overweight and obesity. The second part is focused on detailed analysis of selected institution, which is a sports club JNS Cheerleaders. This part is trying to determine whether a candidate institutions fulfill their public mission in a healthy lifestyle and whether has for this purpose sufficient funds. The final section contains a summary of the whole problem, interpret the results and submit proposals that could improve the functioning of sports club and help lead the young population to a healthy lifestyle.

This master thesis focuses on values and life satisfaction of young adults. Theoretical part defines the concept of the terms "values", "life satisfaction", and "early adulthood". After that, results of the existing research on the topic of values and life satisfaction are introduced. Quantitative section of the empirical part examines the correlation between the level of importance of 23 values and the level of satisfaction in 23 different areas of life. Data sample consisted of 726 young adults. Quantitative section is followed by a qualitative research to compensate for deficiencies of the quantitative method. Results showed that 19 out of 23 areas have a statistically significant correlation between the level of value's importance and the level of satisfaction in the relevant area of life. One area of life manifested a statistically significant negative correlation. This research initiates a challenge to examine the relationship between the level of values' importance and the level of satisfaction in the respective areas of life more thoroughly. Keywords: values, life satisfaction, early adulthood

Thesis deals with a very actual issue of unemployment of the young generation in the European Union. The essential part is devoted to the analysis of development, causes and context of the high unemployment rate in the European Union. Another part of my thesis is comparison of conditions for the young people in the labour markets of seven member states of EU. The main objective is to find out which measures are effective, this goal is achieved in the third and fourth chapters, in which I introduce the main strategies and initiatives and other EU practicable steps.

This graduation thesis describes the personality of the Czech controversial poet, journalist, historian, pedagogue and writer Jaromír Hořec. He was born in Chust in present Ukraine. His original name was Jaromír Halhubner. The author of this study tries to collect the most important points of his life from the perspective of journalism. His life was full of opinion turns. The author tries to follow Horec's evolution of opinion over the course of his life. For one part of Czech society Jaromír Hořec was a demagogic leftist, hypocrite and opportunist, for another part Hořec was a major poet, writer and journalist. Both of these are somewhat true. The study tries to find answers for both opinion streams through the use of contemporary documents, the memories of witnesses and vocational literature.

The diploma thesis is interested in current problems of rent in administrative buildings on the real estate market in Mladá Boleslav. The introductory part is devoted to defining what an immovable thing is and also explains the concept of an office building, then describes how the real estate market is divided. Following the theoretical part and the information obtained, a database of than thirty advertised offers of administrative premises was created. The diploma thesis deals with the identification of significant factors influencing the rent price. The resulting data is processed into tables, graphs and a rental price map is also created. At the end of the thesis, an evaluation of the detected data is performed. Keywords

During the whole life people tend to make new relations with other people. Some relationships, based on their character, are closer than others; therefore we call them close relationships. Friendship, which is described in this thesis, is a type of the close relationship. In the theoretic part, the emphasis is put on the description of close, later friendly relationships and on the overview of their development in human's life. Special attention is paid to the adolescence and emerging adulthood and their specifics in the area of friendly relationships. The particular changes in friendly relations at these developmental stages are the subject of the study. The empirical part includes quantitative and qualitative analysis of the differences in friendship in adolescence and emerging adulthood. Based on the study of scientific resources and prior research, characteristics of friendship, respectively of the researched category, were provided. The sample involved 146 respondents between the age 15 to 30. Only small changes in friendship's character in the area of common activities, trust and frequency of contact were discovered. Key words: Adolescence, emerging adulthood, friendship, close relationship.