Made available in DSpace on 2016-04-04T18:36:41Z (GMT). No. of bitstreams: 1 Adilson Luis Giacomelli.pdf: 1037380 bytes, checksum: aa36e196bfaa0c849cd94bf8815dad7b (MD5) Previous issue date: 2003-12-16 / The proposal of an information management model is characterized as a capable way of supporting and directing the enterprise management system. For the study of this subject, it was chosen a sector of the Brazilian economy that was out of the patterns of the new products and businesses enterprises, classified as dot.com and, at the same time globalized, with high fluctuation of prices and demand, requiring integrated information. According to this, it is important to consider that the way of sustaining the basic columns of enterprise management, named statistical, economical and behavioral, needs supporting of the information management. In this way, some information models have been developed, according to the management techniques, to make possible a dynamic process for the maximization of the performance indicators of the organization. Nevertheless, in these models, it is considered that the communication of information is closely related to the individual performance and, therefore, related to the human subjectivity. Thus, the relationship between the information management and the segments of enterprise management systems, aligned with the strategy of the undertaking, incite competitive differential, assuring the increasingly improvement of the organization process. / A proposta de um modelo de gest?o da informa??o caracteriza-se como um meio capaz de sustentar e direcionar o sistema de gest?o empresarial. Para o estudo deste assunto, escolheu-se um setor da economia brasileira que estivesse fora dos padr?es das empresas de novos neg?cios e produtos, categorizados como dot.com, mas que, ao mesmo tempo, estivesse globalizado, com alta volatilidade de pre?os e demanda, por conseguinte, requerente de informa??es integradas. Diante disso, urge considerar que a forma de sustenta??o dos pilares b?sicos da gest?o empresarial, denominados como estat?sticos, econ?micos e comportamentais, necessita do apoio da gest?o da informa??o. Neste sentido, foram desenvolvidos alguns modelos informacionais que, em conformidade com as t?cnicas de gest?o, venham possibilitar um processo din?mico de maximiza??o dos indicadores de desempenho da organiza??o. Todavia, nestes modelos, considera-se que a comunica??o da informa??o est? condicionada ? atua??o de cada indiv?duo, portanto, associada ? subjetividade humana. Desta forma, a rela??o entre a gest?o da informa??o e os segmentos do sistema de gest?o empresarial, alinhados com a estrat?gia do empreendimento estimulam diferenciais competitivos, assegurando, assim, a melhoria cont?nua dos processos da organiza??o.