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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Mode på nätet : En studie om hur nätbutiker marknadsför sig genom bloggar och andra sociala medier

Shokry Rizk, Mary January 2013 (has links)
This thesis examines how online fashion retailers utilize blogs and other social media in their marketing process. The study is focused on internet retailer Nelly and how they make use of fashion blogger Kenza in their marketing. Drawing on Kawamura’s fashion-ology theory, the study emphasizes the new role of the fashion bloggers in the fashion system, and illustrates their consumption power vis-a-vis the retailers, the consumers, each other and the whole industry as such.
Blogg
modeblogg
modesystem
bloggare
Kenza
Nelly
konsumtion
marknadsföring
nätbutik

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