Context: Globalization and a growing logistic structure is forcing organizations to maintain their market share through logistics control. Additionally, this can be accomplished by making one of the most essential processes, order picking more efficient and effective. The development of the logistics structure has resulted in automated systems attracting a large amount of attention. The writers inquire into the benefits of an increasing use of automated order picking methods. Along with highlighting the challenges and driving forces of manual and automated order picking processes.  Purpose: This study's main purpose is to analyze possibilities of increasing efficiency through a change from manual order picking to automated order picking for non-self-manufactured products, in the organization Arla Foods AB.  Method: The method that is applied to generate a result in this study is a qualitative method with quantitative data. This has been accomplished through observations and a semi-structured interview. In addition to this the empirical material has been analyzed through pattern comparison.  Results & Conclusion: The empirical material illustrated that manual order picking included waste to a greater degree in contrast to automated order picking due to the variable of human labor. Unlike the Multipick system that is automated, human labor includes more challenges and is affected by external disturbances to a larger extent. Following the study has established that Arla Foods Multipick system has a higher delivery- security and reliability which has a relation to creating higher quality services.