The aim of this research is to reflect on how Syrian TV drama has worked to produce a narrative of 9 society in the context of a liberalized autocracy, such as Bashar al-Asad's Syria appears to be; and how this narrative has been commodified for and promoted on the Pan Arab market. My work focuses on the mechanism by which this form of elite cultural production, in tune with the agenda of the political elites, has elaborated and projected disciplinary and pedagogical messages for the Syrian public. It analyses the forms this subtle mechanism has taken in a market-oriented framework, where neoliberal "fantasies of accommodation and order"6 and for the thrill of consumption and a free choice between a range of lifestyles have given those in power novel ways of inducing compliance, while at the same time spreading new fears of the threat of instability and disorder in an increasingly complex and difficult to comprehend world.