<p>The purpose of this essay is to analyze and clarify what’s behind the success of artistsin the music sector and what characterizes sustainable success for these. We arecurious about what lies behind the success of an artist and what makes an artist have asustainable career. The essay is based on a qualitative approach where six interviewshave been performed with people in various positions in the Swedish music industry. The interviewees have been selected after their knowledge and experience within thefield. The material gathered from the interviews constitutes the basis for our analysiswhich is presented in the fourth chapter of the essay. Since we are using a qualitativemethod we are not able to make any generalizations regarding the subject in question. We would therefore like to direct the reader to the fourth and fifth chapter for furtherreading.</p>

The purpose of this essay is to analyze and clarify what’s behind the success of artistsin the music sector and what characterizes sustainable success for these. We arecurious about what lies behind the success of an artist and what makes an artist have asustainable career. The essay is based on a qualitative approach where six interviewshave been performed with people in various positions in the Swedish music industry. The interviewees have been selected after their knowledge and experience within thefield. The material gathered from the interviews constitutes the basis for our analysiswhich is presented in the fourth chapter of the essay. Since we are using a qualitativemethod we are not able to make any generalizations regarding the subject in question. We would therefore like to direct the reader to the fourth and fifth chapter for furtherreading.