The Goal of this final thesis was to offer completed focus on income distribution and unequality based on theretical and practical facts. Working with three paradigmatic countries I tried to show clearly income unequality in "real life". Final contribution of this final thesis is supposed to be a independent look at three paradigmatic countries from income distibution point of view and realizing of facts related to income unequality.

The thesis "The Application of selected Instruments of Public Policy Aimed at Protecting the Environment on the Example of Prague" is focused on the issues of environmental policy of the city of Prague and instruments for environmental policy that are used in Prague. The main goal of this thesis is to describe the development of the living environment in the city area and its relationship to the environmental instruments used there. Second goal is to define factors that influence the environment and make it difficult to measure the effects of these tools. The thesis is divided into three parts. In the first part, the topic of environmental policy and its instrument is explained. It explains the relationship between the environment, the economy and politics. It describes some instruments used to protect the environment and also factors influencing research of the relationship between these instruments and the current status of the environment. The second part focuses on the development of Prague's environment and analyzes the environmental policy and instruments used to improve it. The factors that make it harder to prove the benefits of using these instruments are described at the end of the second part. In the last part of this thesis there is a practical example of how the environmental instruments affect recycling.

The master's thesis deals with one of modern methods of human resources management, the internal communication. It examines relations between corporate culture and internal communication as well as application of internal communication into business strategy in order to raise efectivness of businesses. The thesis also points out present level of internal communication in Czech companies. The thesis includes detailed analysis of formal and informal communication tools and puts emphasis on necessity of measurement of effects brought by internal communication strategy. Theoretical knowledge is used to analyse internal communication in Microsoft Czech Republic. Evaluation of internal communication in Microsoft is based on interviews with managers and questionnaire survey realized accross the whole company. The main goal of the thesis is to set a range of suggestions to improve and successfully develop internal communication in Microsoft.

Direct marketing is going to strengthen its position among the other marketing tools. It enables to address the defined target group quickly, personally, effectively and to get immediate feedback. In the practical part of the thesis I delineated the creation process of campaign and analyzed three examples of different types of campaign. I would mainly recommend focusing on identification of key moments in client's (financial) life and contacting him with relevant offer.

This thesis analyzes the factors effecting demand in a particular e-shop, which is the author of the thesis owns. The theoretical part of the thesis is based on contemporary theories relating generally to the concept of "demand". The practical part of the thesis analyzes the factors affecting demand, not only in terms of summarizing the results of the reporting period but as draft strategies in managing e-shop. The primary objective of this thesis is to define the key factors effecting demand for our products in e-shop www.armaturynovak.cz, the secondary objective is the analysis of the main indicators in the form of e-commerce attendance and related variables.

The aim of this work is a comprehensive grasp of significant factors intervening into the operation and structure of heritage preservation in the Federal Republic of Germany in connection with the Swiss Confederation. The work focuses on the issue of financial support for cultural heritage according to the type of property sites, especially in public administration. Attention is also paid to the perspectives of continuity and long-term effectiveness of projects in terms of available social tools. After reading this thesis the reader will be able to orient themselves in the system of heritage preservation and to determine the effectiveness of funds spent on culture in European countries.

Práce se soustředí na bankovní záruky jako způsob zajištění rozmanitých rizik exportéra a importéra a dokumentární akreditivy, které se obvykle označují jako \"nejbezpečnější platební nástroj\". Právní úprava a charakteristika těchto instrumentů je doplněna přehledem, který čtenáři usnadní orientaci ve SWIFTových polích.

The aim of the thesis is to introduce revenue management as complex managerial approach to hotel's revenue optimization with the case of Accor company. And, based on results of company's Prague's hotels analysis, suggest more effective revenue optimization solutions. To achieve this, the first chapter brings out theoretical knowledge of revenue management, its development, different approaches and tools of revenue optimization. Second chapter brings an insight to Accor company profile. The importance of revenue management for the company and practical cases of revenue optimization tools usage is content of third chapter. The purpose of the last chapter is to identify weaknesses of current revenue management tools application in five hotels of the company in Prague and to suggest steps leading to improved contribution of revenue management tools to revenue optimization. Most of them could bring higher revenue and profit contribution in a short term. Suggested steps are limited by knowledge and experience of the author. They are solely addressed to company's Prague's hotels. Deeper analysis could reveal other weaknesses. To eliminate them, coordinated action of Accor's headquarters is needed. Elimination of these imperfections would lead to improved performance of Accor's Prague's hotels as well.

The goal of the thesis is to explain tools and techniques used in the field of audit and compare their use in the context of internal and external audit. The theoretical part states firstly different features of both types of audit, issues of professional ethics and legal framework. Next, tools and methods of external audit are stated, as well as its goals and nature. In the subsequent chapter, the same aspects are explained for internal audit and finally, we discuss the cooperation between and comparison of the two types of audits. The practical section is focused on usage of the techniques in practice and their benefit in the form of practical experience. Real company data are used to demonstrate usage of the described techniques in practice in external and internal audit. In the final chapter, comparison of the results of both audits are stated, i.e. the auditor opinion and internal audit report which include suggestions for improvement in the audited fields.

The subject of this Master thesis is an application of fraud detection softwares. Except computer assisted audit tools and techniques and fraud management systems thesis deal with new methods like using neural network model or logistic regresion model.The thesis also contains comparison of the best softwares for fraud examinations.