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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"negative sponsored behavior""

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The effect of negative sponsor information and team response on identification levels and consumer attitudes

Parker, Heidi M. 22 June 2007 (has links)
No description available.
sponsorship
team identification
social identity theory
balance theory
negative sponsor behavior

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