Sabe-se que celebrações e outras manifestações culturais humanas podem sofrer influências tanto positivas quanto negativas de instituições religiosas e dos meios de comunicação. Aqui, buscou-se entender a interferência da mídia na reconstrução do Carnaval de São Luiz do Paraitinga, em 1981 proibido anteriormente pela Igreja e também na promoção desta festa na atualidade. À luz do conceito de indústria cultural, foi investigado se a manifestação, motivada por uma matéria da Rede Globo, se tornou ela própria um produto da indústria cultural. Como aporte teórico para este estudo, foram usados os preceitos de Theodor W. Adorno sobre o impacto dos meios de comunicação de massa naquela sociedade. Foram investigadas, ainda, as origens do Carnaval luizense. O estudo concluiu que a influência dos media foi determinante para a festa, tanto no passado quanto na contemporaneidade, mas outros elementos, como o próprio ethos cultural dos habitantes do município, também interferiram na mobilização destes para a produção do Carnaval ressignificado. / It knows that celebrations and other cultural human manifestations can suffer both positiveand negative influences from religious institutions and from the media. Here, it sought to comprehend the medias interference in the construction of São Luiz do Paraitingas Carnival, in 1981 - previously banned by the Church -, and also in the promotion of this party at present time. Taking in consideration the concepts of the culture industry, it was investigated whether the party, motivated by a news report from Globo Network Television, became itself a product of the culture industry. The precepts of Theodor W. Adorno regarding the impact of the mass media in that society were used as theoretical support for the research. The origins of São Luizs Carnival were also investigated. The study has concluded that the influence of the media was determinant to the party, both in the past and nowadays, but other elements, such as the citys inhabitants cultural ethos, also interfered in the peoples mobilization to produce a ressignified Carnival.

Made available in DSpace on 2016-08-03T12:30:51Z (GMT). No. of bitstreams: 1 Tais Freire.pdf: 231971 bytes, checksum: 9ddb22f9a72a1e0795b4c43d4d0eaadd (MD5) Previous issue date: 2008-06-15 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This work has as an objective to trace the profile of the academic production on the Globo Network Television. For this, we use as source research works of master s degree dissertations and doctorate thesis defended in pos-graduate programs in Brazil in repertoried bank of thesis of CAPES. 145 academic publications in the period of 1987 through 2006 had been analyzed. In the analytical approach of the profile of this production we distinguish: year of production; institution of origin; geographic region; academic level, area of study and gender of the authors.(AU) / Este trabalho tem por objetivo traçar o perfil da produção acadêmica sobre a Rede Globo de Televisão. Para isto, utilizamos como fonte de pesquisa teses de doutorado e dissertações de mestrado defendidas em programas de pós-graduação no Brasil e repertoriadas no banco de teses da CAPES. Foram analisadas 145 publicações acadêmicas no período de 1987 a 2006. Na abordagem analítica do perfil desta produção destacam-se: ano de produção; instituição de ensino de origem; região geográfica; nível acadêmico, área de estudo e gênero dos autores.(AU)

Sabe-se que celebrações e outras manifestações culturais humanas podem sofrer influências tanto positivas quanto negativas de instituições religiosas e dos meios de comunicação. Aqui, buscou-se entender a interferência da mídia na reconstrução do Carnaval de São Luiz do Paraitinga, em 1981 proibido anteriormente pela Igreja e também na promoção desta festa na atualidade. À luz do conceito de indústria cultural, foi investigado se a manifestação, motivada por uma matéria da Rede Globo, se tornou ela própria um produto da indústria cultural. Como aporte teórico para este estudo, foram usados os preceitos de Theodor W. Adorno sobre o impacto dos meios de comunicação de massa naquela sociedade. Foram investigadas, ainda, as origens do Carnaval luizense. O estudo concluiu que a influência dos media foi determinante para a festa, tanto no passado quanto na contemporaneidade, mas outros elementos, como o próprio ethos cultural dos habitantes do município, também interferiram na mobilização destes para a produção do Carnaval ressignificado. / It knows that celebrations and other cultural human manifestations can suffer both positiveand negative influences from religious institutions and from the media. Here, it sought to comprehend the medias interference in the construction of São Luiz do Paraitingas Carnival, in 1981 - previously banned by the Church -, and also in the promotion of this party at present time. Taking in consideration the concepts of the culture industry, it was investigated whether the party, motivated by a news report from Globo Network Television, became itself a product of the culture industry. The precepts of Theodor W. Adorno regarding the impact of the mass media in that society were used as theoretical support for the research. The origins of São Luizs Carnival were also investigated. The study has concluded that the influence of the media was determinant to the party, both in the past and nowadays, but other elements, such as the citys inhabitants cultural ethos, also interfered in the peoples mobilization to produce a ressignified Carnival.

This dissertation examines how the major television networks, in conjunction with the Reagan administration, launched a lingering cloud of nuclear anxiety that helped to revive the Cold War during the 1980s. Placed within a larger political and cultural post-war context, this national preoccupation with a global show-down with the Soviet Union at times both hindered and bolstered Reagan’s image as the archetypal conservative, cowboy President that could free America from its liberal adolescent past now caustically referred to as “the sixties.” This stalwart image of Reagan, created and carefully managed by a number of highly-paid marketing executives, as one of the embodiment of peaceful deterrence, came under attack in the early 1980s when the “liberal” Nuclear Freeze movement showed signs of becoming politically threatening to the staunch conservative pledging to win the Cold War at any cost. And even if the nuclear freeze movement itself was not powerful enough to undergo the Herculean task of removing the President in 1984, the movement was compassionate enough to appeal to a mass audience, especially when framed in narrative form on network television. In the early 1980s, debates over the possibility of nuclear war and other pertinent Cold War related issues became much more democratized in their visibility on the network airwaves. However, the message disseminated from the networks was not placed in an educational framework, nor did these television productions clarify complicated nuclear issues such as nuclear winter theory and proliferation. I argue this renewed network attention on nuclear issues was not placed in an historical framework and likely confused American viewers because it routinely exposed audiences to both fact and fiction, undifferentiated at the level of the mass media.