Master’s thesis describes plus evaluates small firm that the deal with production plus sale ceramic performances. Work is divided on several part, in which survey especially on analysis e - commerce that the firm employs plus on his inadequacies, largely in the area e- advertising. Feature plus scope of employment is suggest mock - up e- advertising, that shall in connection with his costs viable.

The dissertation thesis is concentrated on newsletter creation and its productivity evaluation. According to the information analysis from the field of email marketing, advertisement psychology and other knowledge, new proposals of new newsletter have been developed. These proposals went through testing using eye cameras - the eye tracking. Out of the partial proposals has been made a final newsletter which was sent out to customers by the company and the results have been evaluated in comparison with the previous one. The thesis also serves as a guideline for companies working on newsletter creation and its use.

The Archives of Appalachia Newsletter, produced by the Archives of Appalachia at East Tennessee State University from 1979-1993. / https://dc.etsu.edu/archives-newsletter/1000/thumbnail.jpg

The Archives of Appalachia Newsletter, produced by the Archives of Appalachia at East Tennessee State University from 1979-1993. / https://dc.etsu.edu/archives-newsletter/1001/thumbnail.jpg

The Archives of Appalachia Newsletter, produced by the Archives of Appalachia at East Tennessee State University from 1979-1993. / https://dc.etsu.edu/archives-newsletter/1002/thumbnail.jpg

The Archives of Appalachia Newsletter, produced by the Archives of Appalachia at East Tennessee State University from 1979-1993. / https://dc.etsu.edu/archives-newsletter/1003/thumbnail.jpg

The Archives of Appalachia Newsletter, produced by the Archives of Appalachia at East Tennessee State University from 1979-1993. / https://dc.etsu.edu/archives-newsletter/1004/thumbnail.jpg

The Archives of Appalachia Newsletter, produced by the Archives of Appalachia at East Tennessee State University from 1979-1993. / https://dc.etsu.edu/archives-newsletter/1005/thumbnail.jpg

The Archives of Appalachia Newsletter, produced by the Archives of Appalachia at East Tennessee State University from 1979-1993. / https://dc.etsu.edu/archives-newsletter/1006/thumbnail.jpg

The Archives of Appalachia Newsletter, produced by the Archives of Appalachia at East Tennessee State University from 1979-1993. / https://dc.etsu.edu/archives-newsletter/1007/thumbnail.jpg