by Lau Pui Ki, Vienne. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 100-107). / Abstracts in English and Chinese. / Abstract --- p.i / Abstract (Chinese version) --- p.iv / Acknowledgement --- p.vi / Table of Contents --- p.vii / Chapter Chapter 1: --- Introduction --- p.1 / Chapter Chapter 2: --- Review of the literature --- p.6 / Chapter 2.1 --- Uses and Gratifications approach --- p.6 / Chapter 2.2 --- Previous research on Internet and newspaper usage --- p.8 / Chapter 2.3 --- Definition of lifestyle --- p.11 / Chapter 2.4 --- Previous research on lifestyles and media consumption --- p.12 / Chapter 2.5 --- Measurement of lifestyles --- p.15 / Chapter 2.6 --- Definition of electronic newspapers --- p.17 / Chapter 2.7 --- News content of electronic newspapers --- p.18 / Chapter 2.8 --- Attributes of electronic newspapers --- p.19 / Chapter Chapter 3: --- Research Questions and Methodology --- p.24 / Chapter 3.1 --- Research Questions --- p.24 / Chapter 3.2 --- Methodology --- p.27 / Chapter 3.2.1 --- Sampling --- p.27 / Chapter 3.2.2 --- Definition of information workers --- p.28 / Chapter 3.2.3 --- Sampling procedure --- p.29 / Chapter 3.2.4 --- Survey instruments --- p.32 / Chapter 3.2.5 --- Measuring the lifestyles of e-paper readers in Hong Kong --- p.32 / Chapter 3.2.6 --- Measuring the gratifications sought from electronic newspaper using --- p.33 / Chapter 3.2.7 --- Measuring the use of attributes in electronic newspapers --- p.34 / Chapter 3.2.8 --- Measuring electronic newspaper consumption --- p.35 / Chapter 3.2.9 --- Measuring the use of traditional media --- p.35 / Chapter 3.2.10 --- Measuring Demographics --- p.35 / Chapter 3.2.11 --- Analytical Procedure --- p.36 / Chapter Chapter 4: --- Findings of the research --- p.38 / Chapter 4.1 --- Lifestyles of information workers and university students --- p.38 / Chapter 4.2 --- Gratifications sought from electronic newspapers use --- p.40 / Chapter 4.3 --- The interrelationship between lifestyles and gratifications sought --- p.43 / Chapter 4.4 --- Predictability of demographics and lifestyles on gratifications sought from electronic newspapers --- p.46 / Chapter 4.5 --- Factoring special attributes of electronic newspapers --- p.48 / Chapter 4.6 --- Predicting electronic newspapers consumption --- p.51 / Chapter 4.7 --- Predicting the use of attributes in electronic newspapers --- p.56 / Chapter Chapter 5: --- Discussion and Conclusion --- p.61 / Chapter Chapter 6: --- Implications and Limitations --- p.73 / Chapter 6.1 --- Implications and suggestions for improving online news services --- p.73 / Chapter 6.2 --- Limitations and recommendations --- p.76 / Appendix A生活模式與電子報章使用與滿足問卷調查 --- p.83 / Appendix B Questionnaire: Lifestyles and Uses and Gratifications of Electronic Newspapers in Hong Kong --- p.88 / Appendix c 生活模式與電子報章使用與滿足問卷調查（電話訪問） --- p.93 / Bibliography --- p.100

Made available in DSpace on 2014-06-11T19:24:57Z (GMT). No. of bitstreams: 0 Previous issue date: 2005-05-29Bitstream added on 2014-06-13T18:53:06Z : No. of bitstreams: 1 pastorello_a_me_mar.pdf: 1021710 bytes, checksum: e951e48fc11842ef16274a4d9ba06a50 (MD5) / A pesquisa se propôs a fazer uma discussão sobre como o aluno se apropria da linguagem jornalística em seu contexto social com a ajuda de um parceiro mais experiente: o professor. Apoiando-se na concepção de homem interpretada pela teoria histórico-cultural e um modo específico de conceber a linguagem, adotou-se a concepção de leitura como uma forma de apropriação da linguagem socialmente construída e com ela implicações metodológicas no ensino da leitura de jornal. Esta investigação científica desenvolveu-se pela pesquisa-ação, porque houve uma relação dialógica entre pesquisador e pesquisados, na qual o pesquisador foi parte integrante do processo de investigação. Os instrumentos utilizados na coleta de dados (entrevistas estruturadas e semi-estruturadas, pares de histórias e atividades práticas de leitura de jornal) foram descritos e analisados tomando como referência os teóricos Bakhtin e Vigotsky, pois o processo metodológico desenvolvido nesta pesquisa teve cunho sócio-histórico. Para coletar dados foram usados, como materiais, os principais jornais de circulação nacional O Estado de S. Paulo e Folha de S. Paulo, e dois jornais de pequena circulação da cidade de Marília, Diário de Marília e Jornal da Manhã, em suas características específicas de jornal impresso. O objetivo foi desenvolver em 34 crianças matriculadas na 4ª série do Ensino Fundamental de uma escola particular da cidade de Marília, Colégio Cristo Rei, habilidades e atitudes significativas próprias de um leitor crítico, investigando mudanças que ocorrem no comportamento do aluno ao utilizar este suporte de texto. Ao final da pesquisa foi possível verificar aspectos de criticidade nos posicionamentos dos alunos; as relações que estabeleciam entre o cotidiano e um contexto maior. Os dados coletados também permitiram compreender diversas atitudes... / The research was aimed at discussing how the child acquires the journal language in his social context helped by a more experienced partner: the teacher. Based on the concept of men according to the historical-cultural theory and on a specific manner of conceiving the language, the concept of reading was adopted as a way of socially constructed language appropriation and methodological implications present in the teaching of newspaper reading. This scientific investigation was carried out by means of research-action because there was a dialogic relationship between the researcher and the researched subjects, in which the researcher of data (structured and semi-structured interviews, pairs of stories and practical activities of newspaper reading) were described and analyzed taking the theories of Bakhtin and Vigotsky as references because the methodological process developed in the research was of a socio-historical nature. The materials used for the data collection included the most important national newspapers, O Estado de S. Paulo and Folha de S. Paulo and two newspapers of smaller circulation in Marília city, Diário de Marília and Jornal da Manhã, aiming to develop significant abilities and attitudes of a critical reader in 34 children enrolled in the fourth grade of Fundamental teaching at Cristo Rei, a private school in Marília city and to investigate changes that occur in the behavior of children when this type of text is used. At the end of the research it was possible to verify aspects of criticism in the opinion of the students; the relations they established between daily life and a broader context. The collected data also helped to understand several attitudes adopted by the teacher...(Complete abstract, click electronic address below)

Orientador: Sidney Chalhoub / Dissertação (mestrado) - Universidade Estadual de Campinas, Instituto de Filosofia e Ciencias Humanas / Made available in DSpace on 2018-08-04T02:07:50Z (GMT). No. of bitstreams: 1 Silveira_DanielaMagalhaesda_M.pdf: 660112 bytes, checksum: f305a2d196cfa5237b6b59e1390f3b5a (MD5) Previous issue date: 2005 / Resumo: Esta dissertação tem como objetivo central estudar uma revista feminina, intitulada Jornal das Famílias, editada entre 1863 e 1878. Uma de suas principais questões girava em torno de se disponibilizar leituras com certo tom moralizante e religioso, que servissem como lições às leitoras. Seus colaboradores posicionaram-se de maneiras diferenciadas. Machado de Assis, literato que mais assinou contos para essa revista, recorreu de várias estratégias para se aproximar mais de suas leitoras. Escreveu textos não só com caráter moralizador, mas também questionadores desse mesmo tema, da política Imperial e das formas de domínio à época. Também por meio da criação de personagens leitores e da indicação de alguns romances em seus contos, abriu-nos a possibilidade de saber algo do perfil dos leitores daquela revista / Abstract: This dissertation is a study of the Jornal das Famílias ¿ a female magazine published in Rio de Janeiro from 1863 to1878. Despite differences in style and politics, most writers who collaborated to the Jornal das Famílias offered women a whole set of essays with moralizing and religious overtones. Machado de Assis, the intellectual who wrote most of the short stories published by the magazine, deployed several strategies to get closer to his female readers. For instance, he wrote fictional pieces with characters who played the agents of morality and, at same time, questioned royal politics and forms of domination. Also through his ¿reader-characters¿ and suggestions of some novels, Machado allowed us to know something about the profile of that magazine¿s readers / Mestrado / Historia Social / Mestre em História

by Chan Yuen Yuen Yolanda, Kwong Hok Yuen Terecina. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 117). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS --- p.vi / LIST OF TABLES --- p.vii / LIST OF APPENDICES --- p.ix / ACKNOWLEDGMENTS --- p.xi / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Chapter II --- . LITERATURE REVIEW --- p.3 / Chapter A. --- Findings applied to Online Newspaper Browsing Behavior --- p.4 / Chapter B. --- Banner Ads --- p.5 / Chapter C. --- Web User Profile --- p.6 / Chapter D. --- The Perspectives on Consumer behaviors --- p.7 / Chapter III. --- OBJECTIVES --- p.9 / Chapter IV. --- RESEARCH METHODOLOGY --- p.10 / Chapter A. --- Exploratory approach method --- p.10 / Chapter 1. --- The Pilot Study --- p.11 / Chapter 2. --- Online Survey --- p.11 / Chapter B. --- Descriptive Approach Method --- p.13 / Chapter C. --- Data collection method of online survey --- p.14 / Chapter 1. --- Sampling Plan --- p.14 / Chapter 2. --- Sampling Frame --- p.14 / Chapter 3. --- Sample Size --- p.14 / Chapter 4. --- Valid Sample --- p.15 / Chapter D. --- Identity Composition --- p.16 / Chapter E. --- Data analysis and interpretation --- p.16 / Chapter V. --- FINDINGS --- p.18 / Chapter A. --- Demographic --- p.20 / Chapter 1. --- Summary of demographic profile of respondents --- p.20 / Chapter 2. --- Comparison table --- p.23 / Chapter B. --- Internet Usage --- p.25 / Chapter 1. --- Summary of various aspects of internet usage --- p.25 / Chapter 2. --- Information on purposes of using Internet statistics --- p.27 / Chapter C. --- Online news browsing behaviors --- p.29 / Chapter 1. --- Summary of online news browsing behavior --- p.29 / Chapter 2. --- Information on competition --- p.31 / Chapter D. --- Banner Advertisements browsing behavior --- p.32 / Chapter E. --- Web Content Evaluation --- p.34 / Chapter F. --- Behavior analysis of online news browsing --- p.38 / Chapter 1. --- Skillfulness --- p.38 / Chapter 2. --- Internet information-seeking preferencess --- p.44 / Chapter 3. --- Demgraphic anaysis of banner ads browsing --- p.53 / Chapter VI. --- IMPLICATIONS --- p.55 / Chapter A. --- comparisons between apple daily's perception and online survey --- p.55 / Chapter 1. --- Customers --- p.55 / Chapter 2. --- Information types that readers are interested in --- p.56 / Chapter 3. --- Competitors --- p.56 / Chapter b. --- application of a behavior model --- p.57 / Chapter 1. --- Awareness --- p.57 / Chapter 2. --- Interest --- p.57 / Chapter 3. --- Evaluation --- p.57 / Chapter 3. --- Action --- p.58 / Chapter c. --- target segmentation --- p.59 / Chapter D. --- Web design strategies --- p.60 / Chapter 1. --- "Improve downloading time, interactivity and technological superiority" --- p.60 / Chapter 2. --- Links to local libraries and search engines --- p.60 / Chapter E. --- Information provision strategies --- p.61 / Chapter F. --- Banner Advertisements provision strategies --- p.61 / Chapter G. --- promotional strategies --- p.62 / Chapter H. --- online marketing research --- p.62 / Chapter I. --- competitive moves --- p.63 / Chapter J. --- future prospects --- p.63 / Chapter VII --- LIMITATIONS / SCOPE OF THE STUDY --- p.65 / Chapter VIII --- CONCLUSION --- p.66 / APPENDIX --- p.68 / BIBLIOGRAPHY --- p.116

This study intends to discover distinctions between two minority groups, Mormons and Orthodox Jews, compared to a mainstream Protestant group, the Methodists, in terms of newspaper behavior. It intends to probe for differences in newspaper readership frequency and uses (Berelson, 1949) between religious minority group members and majority group members. It originated with the belief that religion (type) and degree of ingroup identification in the minority communities (stronger) would lead to greater newspaper avoidance and limit newspaper use primarily for information/public affairs, rather than Berelson's (1949) other categorizations of socialization, respite, entertainment. Indeed, minority-majority distinctions did not hold. Important differences emerged between religious and more secular individuals in all communities. It was the degree of religiosity that most deeply impacted newspaper use, not denominational ties. The more individuals scored highly on a "religion-as-spiritual-quest" factor, the less they read newspapers, particularly the business newspaper. For "spiritual questors" of all denominations, the house of worship, with its myriad activities, served as a leisure-time base and, for them, recreational use of the newspaper was minimal. / Communication Science / D. Litt. et Phil. (Communication)

This study intends to discover distinctions between two minority groups, Mormons and Orthodox Jews, compared to a mainstream Protestant group, the Methodists, in terms of newspaper behavior. It intends to probe for differences in newspaper readership frequency and uses (Berelson, 1949) between religious minority group members and majority group members. It originated with the belief that religion (type) and degree of ingroup identification in the minority communities (stronger) would lead to greater newspaper avoidance and limit newspaper use primarily for information/public affairs, rather than Berelson's (1949) other categorizations of socialization, respite, entertainment. Indeed, minority-majority distinctions did not hold. Important differences emerged between religious and more secular individuals in all communities. It was the degree of religiosity that most deeply impacted newspaper use, not denominational ties. The more individuals scored highly on a "religion-as-spiritual-quest" factor, the less they read newspapers, particularly the business newspaper. For "spiritual questors" of all denominations, the house of worship, with its myriad activities, served as a leisure-time base and, for them, recreational use of the newspaper was minimal. / Communication Science / D. Litt. et Phil. (Communication)