Thesis (MPhil)--University of Stellenbosch, 2004. / ENGLISH ABSTRACT: The World Wide Web should become more important as technology advances. Because people use the Web differently to traditional media, media companies should investigate the new medium to fully reap its benefits and to understand its future impact on their revenue streams. British media companies have co-operated and invested heavily in the Internet for years and continue to do so through content portals, typically web sites for their newspaper titles. They initially did so to protect themselves from entrepreneurs who potentially threatened their classified advertising revenues with Web-only classified advertising directories. Classified advertising works better on the Web. A newspaper's website seems to have no adverse effect on its circulation. Via their websites, newspapers can reach and market to people who would otherwise not buy them. British advertisers are spending more on advertising online and on advertising in the regional press. Rapidly expanding Newsquest is the second-largest British regional publisher. Its management structure is hierarchial and it aggressively controls costs. Although the digital media department of Newsquest (London) has some flaws (notably when it comes to communication with other departments), its strategy is generally sound. Newsquest's newsrooms are multi-media and all journalists contribute to and maintain newspaper websites. Most of Newsquest's Internet revenue comes from charging classified advertisers more for uploading their adverts to the websites. The adverts are listed in Fish-t, a classified advertising database maintained by most UK regional publishers. Whereas Newsquest's regional policies are generally sound, national plans and software programmes are often not suitable for such a devolved corporation. Newquest's strategy of aggressive cost control by underpaying staff (and hence often not being able to retain top performers) jeopardises its classified advertising revenues, as the competition it faces on the Web is larger than in traditional circulation areas. Greater automation is necessary to bypass shortomings and errors made by low-performing staff. The Watford Observer's website is operated similarly to a free newspaper. Newsroom staff are encouraged to take ownership of it and emphasis lies on convincing online readers to buy The Watford Observer in print. The website plays an important role in marketing the newspaper and mainly generates profit by providing added value to advertisers. The newspaper's circulation has been falling for some time and some senior managers ascribe this to the Internet. By means of a home delivery system that allows people to subscribe to the printed newspaper online, circulation could be boosted through the website. The current subscriptions model is ineffective. With the exception of CaxtonlCTP, some major South African media companies with regional titles follow a pro-active newspaper website strategy. Although there is a critical mass of wealthy consumers and technological development is sufficient, government telecommunications policy and the telephone operator's monopoly seriously undermine Internet use and media companies' profits from it. As technology advances (portable, fold-up displays are not far off), newspaper content may in future be displayed exclusively online. This is problematic, as display advertising is ineffective on the Web. Newspaper publishers could acquire mobile telephone operators and Internet service providers to control these developments. Newspaper companies must (and many do) accept they need to be multimedia publishers in the future. South African media companies are forced to maintain low-key Internet operations until government telecommunications policy changes. Newsquest's online business model is an example what could potentially be achieved. / AFRIKAANSE OPSOMMING: Die web behoort belangriker te word soos tegnologie vooruitgaan. Omdat 'n mens dit anders gebruik as tradisionele media, behoort mediamaatskappye die nuwe medium te ondersoek om volle voordeel daaruit te trek en die volle impak daarvan op hullopende inkomste te verstaan. Britse mediamaatskappye het saamgespan en het jare lank in die Internet belê deur die handhawing van inhoudsportale en, meer spesifiek, koerantwebwerwe. Oorspronklik het hulle dit gedoen om hulself te beskerm teen entrepreneurs wat moontlik hul persoonlike advertensies met web-gebaseerde persoonlike advertensiegidse sou bedreig. Persoonlike advertensies werk beter op die web. 'n Koerant se sirkulasie blyk nie benadeel te word deur sy webwerf nie. Deur hul webwerwe kan koerante mense (ook vir bemarkingsdoeleindes ) bereik wat andersins nie die koerant sou koop nie. Britse adverteerders bestee meer aan aanlynadvertensies en adverteer toenemend m die streekspers. Newsquest groei vinnig en is die tweede-grootste Britse streeksuitgewer. Die maatskappy het 'n hiërargiese bestuurstruktuur en beperk agressiefbedryfskoste. Al het Newsquest (London) se digitale mediadepartement foute (veral wat kommunikasie met ander departemente betref), is strategie in die algemeen goed. Newsquest se nuuskantore is multimedia en alle joernaliste dra by tot die inhoud en onderhoud van koerantwebwerwe. Newsquest verdien sy meeste internet-inkomste deur meer te vra vir aanlyn-persoonlike advertensies op sy werwe. Advertensies word dan in Fish4, 'n persoonlike advertensiedatabasis, wat deur die meeste Britse streekskoerantuitgewers gebruik en versorg word, aangebied. Al is Newsquest se beleid op streeksvlak oor die algemeen goed, is nasionale planne en sagteware-programme baie keer nie toepaslik vir so 'n gedesentraliseerde maatskappy nie. Newsquest se strategie om agressief koste te beheer deur werknemers lae salarisse te betaal (en as gevolg daarvan dikwels nie top-presteerders te behou nie), stel sy persoonlike advertensie-inkomste in gevaar omdat die mededinging wat die maatskappy op die Internet in die gesig staar groter is as op tradisionele sirkulasie-areas. Groter outomatisering is nodig om tekortkomings en foute, wat deur sleg betaalde en onderpresterende werknemers veroorsaak word, te omseil. The Watford Observer se webwerf word soos 'n gratis koerant bestuur. Joernaliste word aangespoor om besit daarvan te neem en 'n klem word daarop geplaas om aanlyn-lesers te oortuig om die koerant te koop. Die webwerf speel 'n belangrike rol in die bemarking van die koerant en verhoog hoofsaaklik wins deur waarde by te voeg by persoonlike advertensies. Die koerant se sirkulasie val al vir geruime tyd en sommige senior bestuurders skryf dit toe aan die Internet. Deur 'n afleweringsdiens wat mense die moontlikheid gee om aanlyn in te teken vir die gedrukte koerant, kan sirkulasie egter deur die webwerf verbeter word. Die huidige intekenmodel in ondoeltreffend. Met die uitsondering van CaxtonlCTP volg sommige Suid-Afrikaanse mediamaatskappye met streekstitels 'n pro-aktiewe koerantwebwerf-strategie. Hoewel daar 'n voldoende aantal welvarende tegnologiese en verbruikersontwikkeling is, ondermyn die regering se telekommunikasiebeleid en die telefoonmaatskappy se monopolie ernstig Internetgebruik en mediamaatskappye se wins daaruit. Soos tegnologie vooruitgaan (byvoorbeeld draagbare, opvoubare skerms), mag koerantinhoud in die toekoms dalk uitsluitlik aanlyn aangebied word. Dit is problematies, omdat gewone advertensies ondoeltreffend op die web is. Koerantuitgewers mag dalk selfoonoperateurs en Internet-diensverskaffers aankoop om hierdie ontwikkelings te beheer. Suid-Afrikanse mediamaatskappye IS gedwing om lae vlak Internet-bedrywighede te handhaaf totdat die regering se telekommunikasiebeleid verander. Newsquest se aanlynmodel is 'n voorbeeld van wat bereik kan word.

Thesis (MPhil)--University of Stellenbosch, 2001. / ENGLISH ABSTRACT: Helderberg.com started out as a Virtual Village, with its roots firmly entrenched in the community newspaper from which it developed - the DistrictMail. It quickly evolved into a full blown community newspaper website with its own business model, earning its own way. Dotcoms are based on a virtual business model not seen up till now, trying to replace 'bricks and mortar' with 'clicks and mortar', making it difficult for investors to evaluate its worth. The DistrictMail community newspaper has been the heartbeat of the Helderberg, reflecting the news and views of the people of the area, for almost seventy-five years. Helderberg.com adds value and completes the circle. The success of companies depends on profitability. Bringing old and new media together, helderberg. com is the first community newspaper website to carry its own advertisers, and the first to break even and even make profit in the notoriously difficult dotcom internet arena. This paper examines how a community newspaper website is made - dissecting the internal and external makings, and shows helderberg. com is based on a structure and business model that has economic sustainability on which similar sized community newspapers, can launch or build their online enterprise. / AFRIKAANSE OPSOMMING: Helderberg.com het begin as 'n Feitedorp ("Virtual Village"), stewig gewortel in die streekkoerant waaruit dit ontwikkel het - die DistriksPos. Dit het spoedig 'n volwaardige gemeenskapskoerant-webtuiste geword met 'n eie sakemodel en in staat om geld te verdien. Dotcom besighede is gebaseer op 'n virtuele sakemodel soos wat tot dusver nog nie gesien is nie. En probeer om 'klippe en pleister' met 'klikke en pleister' ('bricks and mortar' with 'clicks and mortar') te vervang met die gevolg dat dit vir beleggers moeilik is om die waarde daarvan behoorlik te evalueer. Die DistriksPos is die hartslag van die Helderberg en reflekteer die standpunte van sy inwoners vir langer as 75 jaar. Helderberg.com voltooi hierdie kringloop en voeg waarde daaraan toe. Die sukses van 'n maatskappy word beoordeel na gelang van verdienste. Deur ou en nuwe media bymekaar te bring word helderberg. com die eerste gemeenskapskoerant-webtuiste wat adverteerders dra en die eerste wat finansieel gelyk breek en selfs 'n wins wys in die berugte dotcom internetarena. In hierdie mini-tesis word ondersoek gedoen oor hoe 'n gemeenskapskoerant-webtuiste geskep word deur die interne en eksterne kwaliteite daarvan te ontleed. Dit toon hoe helderberg. com gebaseer is op strukture en 'n sakemodel wat ekonomies volhoubaar is, en waarop gemeenskapskoerante van soortgelyke grootte hul internet-bedrywe kan grond.

This thesis examines the way in which Business Day portrayed the neo-liberal logic of the Growth, Employment and Redistribution (GEAR) strategy as both common sense and natural. It utilises framing analysis, adapting its application to the context of media studies as the guiding theoretical framework in trying to understand how Business Day, as representative of the mainstream financial media, frame economic policy issues. Using content analysis, the thesis examines how elite sources are the preferred news sources above ordinary citizens and are thus in a position to shape news content in line with their neo-liberal views on the economy. The thesis analyses how Business Day, by means of the globalisation frame and other frames, legitimated and in the process perpetuated the GEAR strategy as the macroeconomic policy of choice for South Africa in 1996 against the background of the country’s political transformation and economic policy development in preceding years.

Text in Afrikaans / Die navorsingsonderwerp van hierdie proefskrif is ondersoekende joernalistiek en die moontlike of waarskynlike invloed wat die spesifieke joernalistieke praktyk op die proses van sosiale verandering kan uitoefen. Daar word van die aanname uitgegaan dat koerantberigte weens ondersoekende joernalistiek in sommige gevalle kan lei tot die bewusmaking van ongeregtighede en/of onregmatige dade in die samelewing en dat die joernalistieke praktyk 'n bydraende faktor of soms 'n katalisator tot optredes van owerhede en uiteindelik sosiale verandering kan wees. Om die aanname toe te lig, word eerstens gekyk na die betekenis van sosiale verandering. Antwoorde word onder meer gesoek op vrae soos: (i) Wat is sosiale verandering? en (ii) Wat is die invloed van die media op sosiale verandering? Tweedens word daar gekyk na wat ondersoekende joernalistiek behels en hoe dit verskil van veral die konvensionele joernalistieke praktyk. Derdens word 'n profiel van Vrye Weekblad gegee ten einde die koerant as gevallestudie te regverdig. Vierdens word 'n model vir die kwalitatiewe inhoudsontleding van voorbeelde van ondersoekende joernalistiek geformuleer. Vyfdens word die model empiries getoets op ondersoeke wat deur Vrye Weekblad gedoen is. Laastens word gepoog om die teoretiese perspektiewe oor sosiale verandering en die invloed van die media te versoen met die empiriese ontledings van die voorbeelde van ondersoekende joernalistiek in Vrye Weekblad. / The research topic of this thesis is investigative journalism and the possible or probable influence that this specific journalistic practice may have on the process of social change. The study proceeds from the assumption that investigative newspaper reports can in some instances lead to an awareness of injustices and/or illegal actions in society. This form of journalistic practice could therefore be a contributing factor, and in some cases, a catalyst for government action and ultimately social change. To elaborate on this assumption, attention is firstly given to the meaning of social change. In this respect answers to the following questions are sought: (i) What is social change? and (ii) What is the influence of the media on social change? Secondly, attention is given to the characteristics of investigative journalism and how this practice differs from conventional journalism. Thirdly a profile of Vrye Weekblad is offered in order to justify the case study. Fourthly a model for the qualitative content analysis of instances of investigative journalism is formulated. Fifthly this model is tested empirically on investigations undertaken by Vrye Weekblad. Finally an attempt is made to reconcile the theoretical perspectives on social change and the influence of the media with the empirical analyses of investigative journalism in Vrye Weekblad. / Communication Science / D. Litt et Phil. (Kommunikasiekunde)

The 1996 Constitution of South Africa is ranked as one of the most liberal and democratic constitutions in the world. The right to freedom of sexual orientation, equality and the freedom of association amongst other rights is in its Bill of Rights and are thus inherently assured and protected in post- apartheid, democratic South Africa. However, the Lesbian Gay Bisexual and Transgender (LGBT) community continue to face discrimination and prejudice despite this newly established constitutional order. The present study is interested in how, in the light of the equality clause in the South African constitution, homosexuality is represented and constructed in the South African media. The thesis examines representations of homosexuality between the years 1999-2013 in articles collected from the Independent Online media site which incorporates 30 newspapers. The approach focuses on the topics, overall news report schemata, local meanings, style and rhetoric of the news reports. The results of the study show that negative attitudes towards homosexuality are framed in three main ways: homosexuality is represented as "unAfrican"; "ungodly" and "unnatural". I argue that rather than extreme forms of violence (such as "corrective rape" and murder) directed against LGBT citizens being interpreted as the aberrant behaviour of a few, these need to be understood in the context of the circulation of the above justificatory narratives.

Thesis (MPhil)--Stellenbosch University, 2012. / ENGLISH ABSTRACT: Electrical energy has become an indispensable part of the modern world, supporting industries and economic systems. Any disruption of supply is felt immediately in all spheres of life. The operation of a power system is a complex process involving rotating machines that may fail from time even though they are maintained regularly. The overhead transmission system is likewise prone to faults caused by environmental factors such as pollution and lightning. Power authorities therefore operate their systems in such a way that they have sufficient reserve capacity available to allow for contingencies. In the last decade of the previous century a condition developed, for various reasons, that the reserve margin was too small in the South African electricity supply system. At the end of 2005, a spate of failures occurred at Koeberg power station and later in 2007 serious coal supply problems developed at the large power stations in Mpumalanga, aggravating the situation. This research project focuses on the complexity of the task of the reporter when reporting on occurrences such as these. It is required to convey the factual situation to the readers, avoiding alarmism and sensationalism. At the same time the reporter also has a role to play in educating the readers. It was a difficult task, seeing that the reporters were not necessary versed in the technical field. They therefore had to rely on Eskom’s spokespersons. In this project newspaper clippings of various Western Cape newspapers containing the word Eskom were analysed. The method of analysis was content analysis. Firstly the quantitative content analysis was used to obtain distribution of articles over the period and among newspapers. Thereafter the topics covered and the types of article were obtained for the various newspapers and years. Next articles for 2006 and 2008 were investigated using qualitative content analysis. Certain attributes in the articles were detected manually and a profile was obtained for each newspaper for each year period. Questionnaires were sent to reporters responsible for some of the articles and to a technical expert who was consulted regularly by the news reporters. It was found that the number of articles and style of presentation vary among the newspapers. There is evidence of framing of Eskom as incompetent. / AFRIKAANSE OPSOMMING: Elektriese energie het ¢n onontbeerlike deel van die moderne wêreld geword wat nywerhede en ekonomiese stelsels ondersteun. Enige onderbreking van toevoer word onmiddellik in alle lewensfere gevoel. Die werking van kragstelsel is komplekse proses met roterende masjiene en ander toerusting wat onderworpe aan faling is, selfs al word dit in stand gehou. Die oorhoofse transmissiestelsel is ook onderworpe aan foute wat deur omgewingsfaktore soos besoedeling en weerlig veroorsaak word. Kragvoorsieners bedryf daarom hul stelsels so dat hulle voldoende reserwekapasiteit het om toe te laat vir gebeurlikhede. In die laaste dekade van die vorige eeu het die toestand, om verskeie redes, ontwikkel dat die reserwemarge in die Suid-Afrikaanse stelsel te klein geword het. Teen die einde van 2005 het reeks falings by Koeberg kragstasie plaasgevind en later in 2007 het ernstige steenkoolvoorsieningsprobleme by die groot kragstasies in Mpumalanga ontstaan en dus die situasie vererger. Hierdie navorsingsprojek fokus op die kompleksiteit van die taak van die verslaggewer as oor sulke gebeure verslag gedoen word. Dit word vereis om die feitelike situasie oor te dra sonder alarmisme en sensasie. Terselfdertyd moet die verslaggewer ook rol speel om die lesers op te voed. Dit is moeilike taak daar die verslaggewers nie noodwendig belese in die tegniese vakgebied is nie. Hulle moes dus staatmaak op Eskom se spreekbuise. In hierdie projek is koerantuitknipsels van verskeie Wes-Kaapse koerante wat die woord Eskom bevat, ontleed. Die metode wat gebruik is, is inhoudsanalise. Eerstens is kwantitatiewe inhoudsanalise gebruik om die verspreiding van artikels oor die tydperk en tussen die koerante te verkry. Daarna is die onderwerpe wat gedek is verkry vir die onderskeie koerante en jare. Vervolgens is artikels van 2006 en 2008 ondersoek deur kwalitatiewe inhoudsanalise te doen. Sekere kenmerke is in die artikels opgespoor en profiel is verkry vir elke koerant en elke jaarperiode. Vraelyste is aan verslaggewers wat sommige artikels geskryf het en ook aan tegniese deskundige wat gereeld deur verslaggewers genader is, gestuur. Dit is bevind dat die getal artikels en die styl van aanbieding wissel tussen die koerante Daar is ook tekens van raming van Eskom as onbekwaam.

Thesis (MPhil (Journalism))--University of Stellenbosch, 2009. / ENGLISH ABSTRACT: This study examines how positively or negatively as well as how subjectively or objectively the South African tabloid newspapers represent black celebrities. This examination was primarily conducted by using the content analysis research technique. The researcher selected a total of 85 newspapers spread across four different South African daily and weekend tabloid newspapers that were published during the period February to September 2008. The results from the data collected reveal that tabloid newspapers tend to overemphasize negativity when reporting about black celebrities. The findings also reveal a clear differential in the representation of black female celebrities vis-à-vis male celebrities. Unlike male celebrities whose roles were mainly defined in terms of political activities and personal disputes, female celebrities’ roles were largely confined to relationships and sex. The language used by the four newspapers in their representation of celebrities appears to be humiliating and, in some instances, downright disparaging. There is little doubt that media representations of celebrities, whether positive or negative, serve as mirrors to how some members of society behave. To this end, there needs to be a shift from the current preoccupation with sensationalizing negative news when South African tabloid newspapers report on black celebrities. Tabloid newspapers should judiciously use their greater focus on celebrities’ private lives to report on more positive personal stories that focus on the achievements of celebrities, including how some celebrities are living positively with HIV/AIDS. Since this study only focused on South African tabloid newspapers’ representations of black celebrities, and only employed the content analysis method, further research is recommended on the impact of celebrities’ representations on the South African society. / AFRIKAANSE OPSOMMING: Hierdie studie ondersoek hoe positief of negatief, asmede subjektief of objektief, daar oor swart beroemdes in Suid-Afrikaanse ponie- of skinderkoerante verslag gedoen word. Die ondersoek is primêr met behulp van die inhoudsanaliseondersoekmetode uitgevoer. Die navorser het 85 koerante uit vier verskillende Suid-Afrikaanse dagblaaie en naweekponiekoerante gekies uit die tydperk Februarie tot September 2008. Die resultate toon ‘n tendens in die poniekoerante dat oorwegend negatiewe verslagdoening oor swart beroemdes vooropgestel word. Die bevindinge toon ook ’n duidelike verskil tussen die verslagdoening oor beroemde swart vroue teenoor dié oor swart mans. In teenstelling met die mans wie se rolle hoofsaaklik ingevolge hulle politieke aktiwiteite en persoonlike dispute gedefinieer word, word beroemde swart vroue se rolle hoofsaaklik beperk tot verhoudings en seks. Die taalgebruik in die verslaggewing oor beroemdes in die vier poniekoerante blyk uiters vernederend, en in sommige gevalle, selfs degraderend en wrang te wees. Daar bestaan min twyfel dat verslaggewing oor beroemdes in die media, hetsy positief of negatief, weerspieël hoe sommige lede van die samelewing lewe. Om hierdie rede is ’n verskuiwing in die huidige beheptheid met die sensasionalisering van negatiewe nuus in die verslaggewing oor swart beroemdes nodig. Poniekoerante wat op die persoonlike lewens van beroemdes fokus behoort na meer positiewe verslagdoening oor hul prestasies te strewe, insluitend, hoe sommige beroemdes positief met MIV/Vigs lewe. Aangesien hierdie navorsing net op verslagdoening oor swart beroemdes in Suid-Afrikaanse poniekoerante kragtens die inhoudsanalisemetorde gefokus het, word verdere navorsing aanbeveel oor die impak van verslagdoening oor beroemdes op die Suid-Afrikaanse samelewing.

Thesis (MPhil (Journalism))--University of Stellenbosch, 2010. / 131 p. / This thesis explores how six commercial local newspapers based in the towns of Swellendam, Bredasdorp, Caledon and Gansbaai are reporting on gender and HIV/AIDS in ways that may help to shift specific attitudes as well as to generate appropriate community responses. The overall aim of the study is to advance theories around the location of commercial news media in the development context. It also aims to inform and empower development workers and activists on the opportunities or pitfalls in engaging with rural local media to advance their development goals. In most prior studies into the nature of gender or HIV/AIDS reporting in the media in South Africa, the focus has been exclusively on mainstream corporate and/or urbanbased media titles and very little investigation has been done into the performance of small ruralbased media. The study employs two methods of data collection namely, a quantitative content analysis of newspapers and structured interviews with the editors of the papers, and a sample group of government employees and community activists in the respective towns. The structured interviews provide a qualitative dimension to the content analysis, bearing in mind the dangers of quantifying media content and making isolated judgements on the actual context of journalistic practice. Through the interviews, the researcher has been able to explore the extent to which the perceptions of the media editors visavis a public interest role with respect to gender and HIV/AIDS actually differs from the quantitative evidence of their performance and the perceptions of key informants in their communities. The findings of the study suggest that local rural media hold out great hope with respect to the advancement of development communication goals through commercial media platforms. The editors in the four towns have established organic connections with their community, albeit tenuous, but which extend into the ranks of development workers in their towns. The data from the content analysis suggests that women enjoy high visibility in the pages of their local papers, and they are most likely to be portrayed as positive achievers than as women encountering violence. The tenuous nature of the connections between editor and community are most starkly evident around the issue of HIV/AIDS, with coverage of this being very low despite much work being undertaken in the community to deal with the pandemic. With respect to the issue of gender, there was demonstrable evidence from actual examples of content, that showed on the one hand the capacity to motivate for change in women's lives, but also on the other hand a danger of reinforcing attitudes that compound women's oppression. The study offers recommendations to a range of roleplayers to ensure, firstly, the continued survival of local rural newspapers, and also support in building capacity to see these papers mature into journalism products that are integrative and transformative. / Ford Foundation and the Media Development and Diversity Agency

Thesis (MPhil) -- University of Stellenbosch, 2004. / ENGLISH ABSTRACT: The advancement of news technology in the last few decades has lead to an information explosion of an unprecedented scope. Twenty-four hour a day news channels, electronic publications, the Internet, and a proliferation of print publications feed this media explosion. Coupled with this has been the growth of a celebrity culture, where the lives of the rich and famous have been placed under intense scrutiny. Commercial interests also have to be taken into account. It is conventional wisdom that sensational news sells newspapers. This news is not limited to celebrity news, but encompasses crime reporting as well as high profile scandals affecting ordinary people. As the news becomes more ubiquitous, the competition becomes tougher and the pressure to print what sells grows. The other commercial pressure is that of the marketers of the entertainment industry who have a vested interest in having the stars of their movies, music and television shows enjoy a high media profile. This study aims to determine whether the South Africa media has shown a trend towards reporting a more sensational and celebrity based form of news. It seeks to discover whether the South African news has become tabloidised. This will be done by analysing the content and presentation of the front page of The Cape Times, a Cape Town based broadsheet, over the period of several years. This will be used as a measure to determine whether or not the content and form of the South African media is following a trend to tabloidisation. / AFRIKAANSE OPSOMMING: Die vooruitgang in mediategnologie aan die einde van die twintigste eeu het tot 'n oorvloed van inligting gelei. Nuuskanale wat vier-en-twintig uur per dag uitsaai, elektroniese publikasies, asook die Internet en die groei van die drukmedia het hierdie verskynselondersteun. Tegelykertyd het die media in die jongste dekades meer begin fokus op die lewens van beroemdes. Kommersiële faktore moet ook in ag geneem word. Met die groei van die media is meer druk geplaas op individuele nuusorganisasies om winste te maak. Dit is alombekend dat sensasionele nuus verkoop. Hierdie soort nuus is nie net gefokus op beroemdes nie, maar ook op misdaad en skandale deur gewone mense. Bemarkingsamptenare van die vermaaklikheidsbedryf moedig nuus oor beroemdes aan, want dit help om hul produkte te verkoop as hul sterre dekking kry. Hierdie studie wil vasstelof die media in Suid Afrika wel meer fokus op sensasionele nuus, ten koste van meer ernstige nuus. Dit wil vasstelof die Suid- Afrikaanse media die kenmerke van poniekoerante begin toon. The Cape Times, 'n Kaapse koerant, se voorblad is ontleed oor 'n tydperk van enkele jare. Die nuusinhoud asook voorkoms van die koerant is bestudeer om vas te stelof die koerant in 'n poniekoerant ontwikkel. Hierdie koerant is gebruik as 'n voorbeeld van die Suid-Afrikaanse media.

Thesis (MPhil)--Stellenbosch University, 2001. / ENGLISH ABSTRACT: The print media, especially newspapers, play an important role in providing information in any society. In the rural communities of South Africa, information available to the people is scanty. Growth of a newspaper is necessary if a newspaper is to fulfil its duties. The Zoutpansberger and Mirror are two of the few local newspapers that circulate in the Far North Region of the Northern Province. The Zoutpansberger, which started in 1985, has experienced negative growth in the various departments of the newspaper, while the Mirror, which started in September 1990, has experienced slow growth. Several factors have been responsible for this. Therefore, there was a need to examine and compare the factors that have affected the growth/development of the newspapers over ten years. The aims and objectives of the study are to examine and compare the factors that affect the growth and development of the Zoutpansberger and Mirror, give suggestions to facilitate future growth and the best ways of utilising the available resources. A literature survey was carried out to get the perspectives of other researchers. Data was collected after conducting personal interviews, using the interview schedule. It was analysed and interpreted with the use of graphs and charts. The findings reveal that economic, social, cultural and geographical factors affect the growth of the newspaper. A few recommendations have been given to highlight ways in which the paper can make full use of the available resources. / AFRIKAANSE OPSOMMING: Die drukmedia, in die besonder koerante, speel 'n belangrike rol in die oordrag van inligting in enige samelewing. In die plattelandse gemeenskappe van Suid-Afrika is die beskikbare inligting karig. Vir 'n koerant om sy pligte na te kom, is dit nodig dat die koerant groei. Die Zoutpansberger en Mirror is twee van die plaaslike koerante in die Verre Noorde-streek van die Noordelike Provinsie. Die Zoutpansberger, gestig in 1985, het negatiewe groei In verskeie afdelings ondervind, terwyl die Mirror, gestig in September 1990, stadige groei ondervind het. Verskeie faktore is hiervoor verantwoordelik. Daar was daarom 'n behoefte om die faktore te ondersoek wat die groei van die koerante oor 'n tydperk van tien jaar beïnvloed het. Die doel van die studie is om die faktore wat die groei en ontwikkeling van die Zoutpansberger en die Mirror geraak het, te ondersoek en te vergelyk en om voorstelle te gee wat toekomstige groei en optimale benutting van beskikbare bronne kan bewerkstellig. 'n Literatuurstudie is gedoen om die perspektiewe van ander navorsers te betrek. Data is ingesamel nadat persoonlike onderhoude gedoen is met behulp van die onderhoudskedule. Dit is geanaliseer en geïnterpreteer met behulp van grafika en kaarte. Die bevindinge bring aan die lig dat ekonomiese, maatskaplike, kulturele en geografiese faktore die groei van die koerant beïnvloed. Enkele voorstelle is gemaak om moontlike maniere te belig waarop die koerant die beskikbare bronne ten volle kan benut.