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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

The Tolerant Social Norm Effect: are Norms of Tolerance More Powerful than Prejudicial Norms?

Carroll, Rachael E 15 August 2014 (has links)
The present study aimed to examine how a manipulated majority position affects attitude change for intergroup and non-intergroup issues. Specifically I wanted to see how norms of tolerance and norms of prejudice differed. The study employed a 3 (majority manipulated position: positive, neutral, or negative) X 2 (issue type: intergroup or non-intergroup) ANCOVA. Additionally, I wanted to examine how participants’ perceived societal direction affects attitude change for intergroup issues with a 3 (majority manipulated position: positive, neutral, or negative) X 3 (perceived direction of attitude: support, stay the same, negative) ANOVA. Participants were randomly assigned to view a majority manipulation position. Attitude change was determined by a difference between a pre-and post-manipulation score. In partial support of my hypothesis intergroup issues elicited more norm-consistent attitude change than non-intergroup topics, however this was driven by a prejudicial social norm effect. No effect was found for perceived societal direction.

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