Global ETD Search

1	The Circle of Life in Network Marketing Relationships : A Case Study of Tahitian Noni International Bråneryd, Camilla, Friberg, Tobias January 2008 (has links) <p>The marketing industry is moving towards customer centric marketing where it is important to establish and maintain relationships with customers. This need is even more crucial for a network marketing company which relies solely on relationships. The purpose of this thesis is to identify how a network marketing company establishes and maintains relationships with independent product consultants (IPC). This study was conducted by interviewing seven IPCs from the network marketing company Tahitian Noni International (TNI). The investigation shows that the main reasons for joining are either the business opportunity or the product. The relationship is maintained through various communication channels.</p> Nätverksmarknadsföring access marketing tahitian noni noni juice superfruits
2	The Circle of Life in Network Marketing Relationships : A Case Study of Tahitian Noni International Bråneryd, Camilla, Friberg, Tobias January 2008 (has links) The marketing industry is moving towards customer centric marketing where it is important to establish and maintain relationships with customers. This need is even more crucial for a network marketing company which relies solely on relationships. The purpose of this thesis is to identify how a network marketing company establishes and maintains relationships with independent product consultants (IPC). This study was conducted by interviewing seven IPCs from the network marketing company Tahitian Noni International (TNI). The investigation shows that the main reasons for joining are either the business opportunity or the product. The relationship is maintained through various communication channels. Nätverksmarknadsföring access marketing tahitian noni noni juice superfruits
3	Behind the scenes of network marketing : A case study of Tahitian Noni International Bråneryd, Camilla, Friberg, Tobias January 2008 (has links) <p>More companies have become aware of the need to find new ways of marketing, and network marketing is an alternative that has had great success. The purpose of this thesis is to identify what measures are used within a network marketing company to encourage the product consultants (PCs) to expand their networks. This study was conducted by interviewing three PCs and the Swedish marketing manager of Tahitian Noni International (TNI). A model is presented to structure the empirical findings, which shows that it is mainly the bonus system that is the catalyst in the organization, but also the company’s educations are of importance.</p> network marketing nätverksmarknadsföring noni juice super fruits noni tahitian noni international access marketing tni product consultants IPC produktkonsulter multilevel marketing Business and economics Ekonomi
4	Behind the scenes of network marketing : A case study of Tahitian Noni International Bråneryd, Camilla, Friberg, Tobias January 2008 (has links) More companies have become aware of the need to find new ways of marketing, and network marketing is an alternative that has had great success. The purpose of this thesis is to identify what measures are used within a network marketing company to encourage the product consultants (PCs) to expand their networks. This study was conducted by interviewing three PCs and the Swedish marketing manager of Tahitian Noni International (TNI). A model is presented to structure the empirical findings, which shows that it is mainly the bonus system that is the catalyst in the organization, but also the company’s educations are of importance. network marketing nätverksmarknadsföring noni juice super fruits noni tahitian noni international access marketing tni product consultants IPC produktkonsulter multilevel marketing Business and economics Ekonomi

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