Reputation has been the subject of marketing research throughout recent years, and it was found to be an important measure of how organizations are perceived. The theory of co-creation, where organizations interact and deliver value through the involvement of customers, has also shown positive effects on performance. The main purpose of this thesis is to gain a deeper understanding of how reputation and co-creation are managed internally. Furthermore, this study aims to investigate the impact of brand image, satisfaction, perceived quality, and brand experience on co-creation and reputation by evaluating the external perceptions of members of a nonprofit membership organization, the Swedish-American Chamber of Commerce of Washington, D.C., Inc. (SACC-DC). For a nonprofit membership organization, both reputation and co-creation can be of importance, as they do not compete by financial means, but instead by how the members perceive the networking service that they provide. We could identify a research gap, since there is no study that examines co-creation in relation to reputation. Furthermore, there is a need to conduct more research on co-creation in the nonprofit context. We could also see that more in-depth studies need to be done on reputation in order to understand the underlying factors of the internal management of the reputation. In order to fulfill the purpose of the thesis, a mixed-method study has been conducted. In the qualitative study, we have conducted eight semi-structured interviews with board members and employees of SACC-DC. Through the interviews, we gained a deeper understanding of how the reputation is managed by exploring how the organization works with co-creation, identity, desired identity and perceived quality. From the interviews, four themes were derived to explain how the organization co-creates their reputation together with their members. The themes were brand identity, brand delivery, value, and mutual responsibility. Our qualitative findings resulted in a table, showing that the reputation could benefit from being co-created in nonprofit membership organizations. In order to advance an understanding of how members of SACC-DC perceive the reputation and co-creation, a quantitative study was conducted. We assessed the effects of brand image, brand experience, satisfaction and perceived quality on co-creation and reputation. Our regression analyses showed that brand image and brand experience had positive significant effects on both co-creation and reputation, and that perceived quality had a positive significant effect on reputation. We could also conclude that co-creation had a positive significant effect on reputation. From our qualitative interviews together with the results of our quantitative study, we could conclude that there are perceptional differences regarding the reputation between board members and members of SACC-DC. We can also conclude that the reputation of SACC-DC is indeed co-created by board members together with other members, which implies that both management and customers take part in the process of creating the best possible reputation. In addition to our theoretical contributions, we also made practical recommendations for both managers of nonprofit organizations in general and for SACC-DC in particular, on how to enhance the co-creation process of the reputation.

The purpose of this research was to explore how a medium-sized, not-for-profit social services organization could strategically engage culturally diverse women in Canada between the ages of 30-50 in activities that would help to achieve the organization's strategic objectives. Research was related to determining the current state of engaging this population and the actions SOS could take to enhance engagement. Action research involved staff, volunteers, donors and representatives of other organizations. Research findings revealed a connection between engaging stakeholders and growing the organization, in particular engagement through dialogue on issues associated with orphaned and abandoned children using methods that address the diverse preferences of this population. Recommendations included targeting corporate marketing and communication efforts to create meaningful interactions, creating messages centred on issues, and developing organizational capacity to strategically plan and manage this kind of stakeholder engagement. This study was of minimal risk and adhered to RRU Ethical Guidelines.

There has during a rapid growth of third sector organizations (TSOs) in the third world during the 1990s. Such growth has occurred during a period of severe cutbacks in state investment as well as rapid globalization of trade. Social activists have often organized TSOs in these countries as an alternative to private and public organizations. However the question of how leaders and managers of these TSOs sustain their activities remains important. Their dilemma of help is the focus of this study. / Through a study of strategy formation in three third sector organizations in the third world, this study focuses on how TSOs can be sustainable yet effective change agents. It develops a typology of TSOs with particular attention to type of third sector activity (operating, support, community), type of organizational form (Grassroots initiatives, Grassroots Organizations, Grassroots Federations, Development Support Organizations and International Development Support Organizations) and dominant strategy approach (domain, distinctiveness, and design). This study argues that attention to these three aspects needs to be complemented by exploring the processes through which strategies form in these organizations. / Accordingly the strategy process in three TSOs in South India was examined, in particular the origin of the strategy, tactics of consensus, and interests of participants. Examining the strategy process in TSOs revealed that strategies originated in intent or event, promoters' consensus-tactics were conceived or improvised and participant's interests were fixed or shifting. / These findings on strategy process show varied origins, interests and consensus tactics in TSOs. They also seem to be associated with particular capacities in these organizations to perform their chosen activities, as well as with changes in mission. The study concludes with a discussion of the significance of these findings and a call for bridging the literatures on good management and effective social change, for further researching capacity building in TSOs, and encouraging initiatives for cross sector learning.

No description available.

Managing for Survival explores the ways in which individuals holding management roles in secular non-government human service organisations in South Australia deal with the potential and actual conflict between their personal values, the implicit values of their agency and the tasks required of them by the demands of the economic and political environment in which their agency operates. Changes in the requirements and practices of management, due to changes in government funding and support as a result of economic reform, are the focus of the research. Particular attention is paid to the strategies adopted by managers to cope with the shifting priorities and requirements of a restructured community service industry. / thesis (PhD)--University of South Australia, 2003.

This thesis aims to provide a coherent theoretical framework to guide the development of monitoring and evaluation (M&E) information systems within international aid agencies. The thesis applies soft systems methodologies (SSM) to explore the research question and to develop conceptual models. The theoretical basis for the M&E framework proposed is drawn from a transdisciplinary review of three academic fields: information systems,organisational effectiveness and project management. It is argued that inadequacies in the operationalisation of M&E systems arise from divergent epistemological and ontological assumptions about the nature of information and its role within organisations that are concerned with effecting social change. The M&E framework proposed seeks to resolve the dilemma posed by these divergent assumptions. This involves a M&E information system (i.e. MEIS) that is novel in terms of its scope, purpose and application. Firstly, the scope of the proposed MEIS takes in the entire aid organisation, going beyond the dominant, conventional approach, which is project-centric. This enables alignment of project strategies with organisational mission. Further, it aims to promote the institutionalisation of lessons learned within projects (conceived as 'social experiments') for organisational learning, thereby enabling informed debate about the effectiveness of the organisation in fostering sustainable development. Secondly, the purpose of the proposed MEIS has been defined as being concerned with promoting organisational success. The critical success factors of learning and accountability are identified, and the role of M&E in encouraging responsive management decision-making and critical inquiry and reflection is described. Thirdly, the application of the proposed MEIS involves a modified logframe. The '3D-Logframe' serves as a conceptual basis to address limitations found with the conventional two-dimensional logframe matrix when employed for M&E purposes. The proposed M&E framework was developed out of iterations of action in the field and reflection. Further research will involve applying the framework in its entirety.

Concerns over the future of the nonprofit sector due to increasing resource pressures and an economic rationalist political climate in Australia have led to increasing public and private interest in partnerships between nonprofit organisations and the private sector. The purpose of this research is to describe, understand, map and analyse the experiences of nonprofit staff in organisations that are linked to businesses in a variety of funding relationships. The major questions that drove the research were: 1. Does the language used by nonprofit staff and in organisational documentation relating to relationships with for-profits reflect the status of and contribute to the reproduction of the power relationship between the organisations? 2. Do nonprofit/for-profit relationships affect the organisational capacity of nonprofit organisations and the social agency of individuals? If so, to what extent can balanced power-sharing arrangements contribute to increased organisational capacity? 3. Does the media aspect of the institutional context of relationships in which nonprofits operate affect the social agency of individuals and the capacity of nonprofits? The thesis presents a grounded theory (Glaser & Strauss 1967; Strauss & Corbin 1998) of language and power in inter-sectoral relationships, using five case studies, a media analysis and a quantitative component as the data from which to draw theoretical implications. The work develops an innovative methodological tool called 'linguistic threads' and uses Clegg's circuits of power model (1987) to culminate in static state and process theories of language and power in relationships between nonprofits and for-profits in the Australian context.

No description available.

Thesis (Ph. D.)--Rutgers University, 2007. / "Graduate Program in Communication, Information and Library Studies." Includes bibliographical references (p. 177-183).

Thesis (Ph.D.)--University of Melbourne, School of Social Work, 2004. / Typescript (photocopy). Includes bibliographical references.