The paper analyzes the archaeological topics published from the 1st January 2014 until the last day of the 2014 in selected Czech media, specifically in the newspapers called Právo, Hospodářské noviny, Mladá fronta Dnes. Examined is also tabloid Blesk. Included are also their online portals - www.novinky.cz, www.lidovky.cz, www.iHNed.cz, www.idnes.cz, www.denik.cz and www.blesk.cz. Based on the analysis reproduced articles exported from the media database and based on the online questionnaires that were used to question journalists and archaeologists redefined the basic rules of communication between them, including communication difficulties which may arise during common cooperation. The thesis also contains a database of the editors and active journalists who deal with such problems, including their work contacts, to facilitate the work of archaeologists attempt at media coverage of their own research, and many other archaeological projects. Keywords Archaeology, mass media, daily press, publicity, infotainment, journalist, newspaper, communication, medialisation, popularization

This diploma thesis studies the life story of czech journalist Jan Štern and analyzes his articles in the magazine "Listy", which was illegal in the former Czechoslovakia until the end of 1989. The main goal is, in addition to the description of Štern's life when he went through the concentration camp, the Prague Uprising and the revolution against the communist regime, to find answers of research questions: "Do the texts encourage the reader to do something specific, if so, to what?", "What is the nature of the texts: descriptive, entertaining, contemplative, reviewing or dictating?" and "What is the focus of the texts, are they of a purely political nature?". The evaluation was based on a combined content analysis of 62 articles from the 70s and 90s of the 20th century and the results show that 74 % of the texts do not contain a direct call or persuasion, 79 % of articles can be described as a contemplation or combination of contemplation and description and every arcticle responds to a political issue. The whole work ends with a conclusion, a list of used sources, theses, a list of appendices, bibliography of used articles from the magazine "Listy" and transcription of interview with Anna Šabatová.

Now when information is abundant, practice of Data Journalism is quickly becoming a core technique of the 21st century newsrooms. The diploma thesis "Data Journalism aimed by Datablog IHNED.cz" is focused on introducing Data Journalism as a genre responding to the changes in the society and the technology development. The theoretical part concerns with the history of the subject, the workflow of Data Journalism in the newsrooms and the limitations; such as inappropriate business models, difficult process of collecting data or the lack of training. The main goal of the research is to map the work of the Czech data team in the IHNED.cz and compare the results with the work of teams in Australia. The research methods are combination of quantitative and qualitative analyses. The main source of information are interviews conducted with data journalists from the Czech Republic and Australia. On top of that the research gives deeper understanding of how the integration of data journalists in the newsrooms affect the way journalism can support the existence of media organizations and contribute to the public good. The last part offers predictions of the future of Data Journalism.

The objective of this master thesis The image of television journalist in American television series is to unveil personality traits of main characters in five selected American series during five decades (from the beginning of the 1970s to present) by means of combination of interpretative reading and semiotic (visual) analysis, and by that interpret representation of journalists. Subsequently the typologies of journalistic characters by Brian McNair and Joe Saltzman are used to categorize 27 central figures to types or stereorypes. Majority of characters combined more different types but it could be stated that all images of journalists were positive - possibly due to bigger popularity among viewers. Simultaneously it is neccesary to point out that characters across analysed series classified to same categories are not fully identical - characters show enough resemblance for type identification but similarities are outweighed by differences.

The thesis titled Self-reflection Of Czech Sport Journalists Working Between 1980 And 1999 In Printed Media And The Influence Of Ideology On Their Role In Society focuses on a question of whether the work of writing sport journalists was influenced by the ruling ideology before 1989. The thesis is based on biographical interviews of five sport journalists, which were taken while using the help of oral history research method. The sport journalists bring their testimonies, memories, experiences and stories associated with the period of normalization, the Velvet Revolution and the post-revolutionary period. The biggest emphasis is placed on a degree of impact of the ruling ideology on the editorial process before 1989. Therefore the thesis touches themes of self-censorship, targeted campaigns, relationships of the journalists to the Communist Party of Czechoslovakia or to The National Security. The work brings views of still writing sport journalists, who evaluate their motivation to do the profession, their ongoing journalistic career and the role of sport journalists in society. This study is a contribution to oral-historical research on the period of normalization and to understanding the influence of ideology on the media activity before 1989. This thesis extends the knowledge of sports...

The master thesis Jan Petránek and his position in media. A biographical study. is describing life and publishing activities of journalist Jan Petránek. Text is dedicated to extensive period of time, from the birth of Petránek in 1931 up to the current year 2016. In each chapter, you can find foreword describing political and social context, which influenced not only Czechoslovakia Radio but the journalist himself. The used key methodology was oral history, conversations with Jan Petránek, research and work with the archived materials from National Archive in Prague and Archive of Czechoslovakia Radio. The biggest emphasis is focused on Petránek's work in Czechoslovakia Radio, he started to work there in 1951 until 1970, when he was fired for his activity in anti-occupation broadcasts in 1968. In the thesis, you can find information about his family, signature of Charta 77, activity in Lidové noviny and in the company Šanson - věc veřejná, established to support self-immolation of Jan Palach. Taking into account, that Jan Petránek until today, 2016, is still external contributor in Czech Radio and often guest in television programs, last chapter is dedicated to his activity after fall of communistic regime in 1989. In the attachments is possible to see wide selection of photos, family letters,...

iploma thesis deals with the life of journalist Rostislav Korčák. During the Korčák Czechoslovakia and became a member of Zemědělské noviny. He died at the age of 90 in 1984.

Master's thesis called How Did Sports Journalism Change in Czechoslovakian Press after 1948? Comparing Periods 1945-1948 and 1953-1958 deals with the development and comparison of sports journalism in post-war Czechoslovakia and through the qualitative content analysis of three selected sports periodicals (Ruch v tělesné výchově/Ruch v tělovýchově a sportu, Stadion, Československý sport). Research focuses on media reports, graphic and language changes and organizational development of the periodicals. Secondary subjects are the fate of selected editors, the post-war development of the Sports Journalists Society and the unification of physical education movement. The author used the rich archive material of individual editions of sports periodicals and sources from the National Archives. Secondarily he used the review literature on media development and journalism after World War II, using historical monographs to analyze the historical context that is absolutely crucial to understanding post-war developments in Czechoslovakia and the press.

The thesis is focused on the communication inclusion and exclusivity of Czech journalist on Twitter and how they use conventions of this platform to connect with other users. Through the description of current communication layers and functions of Twitter this thesis depicts how it became one of main sources of news and how it pushed journalists to reinterpret their traditional roles in the society. It also describe how digital humanities and digital trace data gathered from social media can be used as means of analysis of social interactions of its users. The practical part presents a cluster analysis based on Twitter data of 457 Czech journalists that shows how is Twitter used to communicate within and outside the Czech media system.