Thesis in theoretical research presents a comparison of quality rankings of universities. Compares the international rankings and used criteria. At the national level, the thesis uses at first informative charts, secondly the evaluation which affects universities, such as evaluation of the Accreditation Commission. In the practical part monitors rank of the Faculty of Management in the various rankings, the purpose of these rankings and presents realistic recommendations on how to increase the level of ranking.

Pracovní inzerce je specifickou oblastí personální práce z mnoha důvodů: je prostředkem komunikace organizace se širokou veřejností, může ovlivnit image organizace, je součástí procesu získávání zaměstnanců. Skládá se z různých doplňujících se činností jako je např. definování správného publika inzerce, napsání inzerátu, výběr správného média, rozvrhnutí dostupných finančních zdrojů a časové naplánování jednotlivých kroků. Zároveň inzerování zahrnuje i papírování, které obsahuje objednávání a monitorování inzerce, účetnictví, evidenci odpovědí a pak také především další komunikaci s uchazeči o pracovní místo.

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The aim of this thesis is to offer a complete outline of the history of printed media in the region of Domažlice and other towns of this region from the beginning of publishing till the present with the aspects of contemporary trends.

The aim of the work is to monitor how three significant Czech daily newspapers Hospodářské noviny, Lidové noviny and Mladá fronta DNES deal with the global economic crisis - the most severe economic situation of the last 80 years. It covers the period from 15 September 2008, when the American bank Lehman Brothers went bankrupt, till the end of the year 2008. The economic crisis very often became the news number one and all three journals focused on it for the whole period. The subject filled not only the economic sections of the newspapers but also pages about news from home and news of the world, sport, culture or even fashion. The work uses a statistical method to evaluate principal criteria. It helps to come to a conclusion which of the three daily newspapers was the best at covering the economic crisis in its early stage in 2008.

The main goal of my thesis will be to find, how two significant dailies - Hospodářské noviny and Lidové noviny, reported about Václav Klaus's whole term. The thesis is based on the media theory like theory of gatekeeping or theory of agenda-setting and on the biography of Václav Klaus. There is a system of hypotheses that are asking questions which are needed for the study of stereotypes, for the following of the periodicity of titles with president's name on them, or for the meaning of the specific articles. For that I will be using Newton Media database. On the end of the thesis I should find out whether there is media bias towards Václav Klaus in his term. And I also hope that I would be able to evaluate objectivity of these studied dailies.

The thesis deals with marketing strategy of Blesk daily in economically difficult year 2009. Presents main marketing activities, market of the daily newspaper and the competitors in this area. The main goal is to analyze marketing strategy of Blesk brand and to determine the main targets of the marketing activities.It contains an evaluation of these activities in terms of effectiveness and recommendations for improving the marketing work in the company using SWOT analysis and proposed changes in marketing activities for the following year.

Diploma Thesis titled 'Fire in Meďenec: from reality, newspaper and TV news to the film interpretation and film reviews' examines the criminal case of Eva Kovačová, who set a social care home on fire on the night of September 1st 1984, and thereby took the lives of twenty six mentally handicapped girls. Her motives were was escaping the institute into which she was wrongly admitted and revenge against its employees who used harsh methods and cruel punishments. For this crime she was sentenced to five years imprisonment. The year 1990 saw the release of a book titled Brutality by journalist Josef Klime, which dealt with the case in detail. The book further served as an inspiration for the script to Filip Renč's film Requiem pro panenku, which premiered in 1991. According to the employees of the home, the film twists reality by portraying the caretakers as cruel monsters and Eva Kovacova as the victim. The purpose of the Thesis is to present the narrative regarding this case from newspapper articles, Klima's Brutality, Filip Renč's film to the film reviews and the tabloid boom after the year 2009, when the case was re-opened by journalist Tomáš Poláček. A section of the Thesis builds on thorough interviews with pastor František Lízna, with whom Eva Kovac lived after her release from prison and with whom she...

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This master's thesis deals with the cultural-political weekly magazine Literární noviny. The first part is dedicated to the forms of the Literární noviny from 1927, when the magazine emerged, to 1969, when it ceased to be published for twenty-one years. The main focus of the thesis is its second part, which explores the life of the Literární noviny in the 90s. On 5 April, 1990 the weekly was renewed as an appendix of the Lidové noviny, and two years later it became an independent magazine. Its chief editor was Vladimír Karfík until 1999. I did an interview with Vladimír Karfík, which is attachment of this thesis. I concentrated on the weekly's editorial composition, especially on the sections and its thematic structure, but also on the social and cultural context of the 90s. The main research method used for analysing the composition of the thematic structure is quantitative content analysis. The research questions are related both to the topics that formed the content of the Literární noviny in the 90s, and their transformation within that decade. I also used the elements of qualitative analysis, to compare the transformation of the front page of the weekly magazine in the above mentioned period. The third section is dedicated to the feuilletons of Ludvík Vaculík. I focused on author's feuilletons...