This thesis studies the market of e-commerce and a futuristic solution to shopping by utilizing the Distributed Multimedia Plays network architecture and its Collaboration Space, which provides users with a near natural virtual reality.Several scenarios have been defined for a future virtual store exploiting the possibilities of DMP. One scenario was chosen for further development resulting in a proposed solution. A business model was developed for the solution using the Osterwalder business model ontology. A financial analysis was conducted to evaluate the potential for the solution and its business model. Through studies on e-commerce and DMP it is certain that there exist potential for a service such as a virtual store utilizing the technology of DMP and ideas of Real-time Internet. However, some changes to the solution and its pricing strategy may be necessary to ensure a more profitable solution.