Submitted by Marta Toyoda (1144061@mackenzie.br) on 2016-12-13T22:31:06Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Camila de Melo Cavalcante Caiado.pdf: 1052753 bytes, checksum: 753400e7662b1942c244b769a82d889e (MD5) / Approved for entry into archive by Aline Amarante (1146629@mackenzie.br) on 2016-12-14T17:00:36Z (GMT) No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Camila de Melo Cavalcante Caiado.pdf: 1052753 bytes, checksum: 753400e7662b1942c244b769a82d889e (MD5) / Made available in DSpace on 2016-12-14T17:00:36Z (GMT). No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Camila de Melo Cavalcante Caiado.pdf: 1052753 bytes, checksum: 753400e7662b1942c244b769a82d889e (MD5) Previous issue date: 2015-12-07 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This work intends to understand, from the feminist ideas of Simone de Beauvoir, postulated in his book The Second Sex, Volume 1 and especially in its flagship phrase : "One is not born, but rather becomes, a woman", the becoming of the modern woman user of virtual networking websites like Facebook into their routine and the importance of the social networks in building this contemporary woman based on the work of Guy Debord , the Society of Spetacle where the critical socialism and capitalist theories of consumption and society presented in the book are fundamental to understand the spectacle today. / A presente dissertação pretende entender, a partir das ideias feministas de Simone de Beauvoir, postuladas em sua obra O segundo Sexo, volume 1; e sobretudo em sua emblemática frase: “Não se nasce mulher, torna-se mulher”, o devir da mulher atual usuária de sites de relacionamentos virtuais como o Facebook em sua rotina e a importância das redes sociais na construção dessa mulher contemporânea, baseada na obra de Guy Debord, A Sociedade do Espetáculo, em que o socialismo crítico e as teorias capitalistas de consumo e da sociedade são fundamentais para entender a espetacularização nos dias atuais.