The main goal of this diploma thesis is to prove whether there is a relationship between the willingness to buy and the user product reviews. Sectional questions are related to e.g. the willingness to pay more for the product with a better review, to a satisfactory number of stars in a rating or to what is crucial for customers when choosing a product. The readers are introduced to basic concepts related to the topic (such as the purchase behavior of customers and its influences, the willingness to buy, the customer satisfaction or the user product reviews) before the analysis. The interviewing method was chosen for primary data collection. Due to a quantitative nature of the research, the research questions were specified firstly. These questions were evaluated using descriptive statistics and tools of statistic reasoning.

This dissertation is focusing on the psychological expectations associated to the job of social worker working in the Czech Republic, specifically those working for social services based in Ostrava, and those who provide support for population of people, who are in danger of social exclusion. The theoretical part defines the psychological workload put upon a social worker, their motivation, or work motivation for working in personal contact with clients, and also their potential psychological gains and the structure of their social support. The method of evaluation is discussed in the empirical part of this dissertation. A combination of qualitative and quantitative methods is used to determine the psychological aspects mentioned above and how these influence the job of social worker. The aim of this dissertation is to accumulate theoretical information and practical findings based on the methods used in this work to establish the pre-determinants of the job of social worker in such a way that they can be further utilised by these in real world. Keywords: psychological expectations associated to the job of social work, psychological workload, work motivation, social support

This thesis analyses stated preferences for 4 different types of passenger ve- hicles (conventional, hybrid electric, plug-in hybrid, and battery electric vehi- cles). The discrete choice experiment survey was conducted in Poland in 2014. With the use of latent class model it was possible to identify and describe dis- tinct segments in the population with varying preferences for the propulsion technologies: groups with strong and weak preferences for conventional vehi- cles, segments preferring pure hybrid and plug-in hybrid electric vehicles, and a class in favour of battery electric vehicles. Even though it was found that on average consumers would require compensation up to 22,200zł (e5,311) to switch to using an electric vehicle, respective segments in the population would be willing to pay around 10,100zł (e2,417) for this change in case of pure hy- brid, around 21,400zł (e5,128) in case of plug-in hybrid, and around 92,800zł (e22,199) in case of battery electric vehicles.

This diploma thesis compares the profits and costs of the prohibition adopted in the Czech Republic during September 2012. The prohibition that lasted two weeks was a reaction of the Czech government on series of intoxication due to the proof of toxic methanol. The thesis detects, based on the comparison of the value of saved lives and costs that the prohibition cause, the effectivity of the government interference on the market oriented economy. The profits of the prohibition are defined as a value of saved lives of people, who would die because of the intoxication if the prohibition would not be adopted. The value of the human life is defined by DALY (disability-adjusted life years), the willingness to pay for prolongation of own life and the amount of potential juridical refunds. The costs of the prohibition are formulated as a value of unsold goods and services. Diploma thesis considers also impact of prohibition on tax collection. We can state that, based on the cost-benefit analysis, the adopted prohibition was economically effective.

The aim of the paper is to research possible approaches to valuation of human life and to explore possible situations leading to such valuation. Another goal is to create a systematic description of categories of value and to provide compact description of the problem. In order to create a system, the thesis maps premises and criteria. The result is identification of methods that are frequently used both abroad and in Czech Republic. Values differ based on the category of value. The paper identifies methods, comments on them and classifies them.

This master's thesis deals with the valuation of cultural institution the Oskar Nedbal Theatre in Tabor and its aim is to estimate the value of this theatre to 30th June 2012 for the purpose of its founder the South Bohemian Region and compare this value with a subsidy paid to the theatre as a contributory organization. The value of the organization is determined by the method of contingent valuation based on the question related to people's willingness to pay for the preservation of the theatre and supplemented by Victor S. Yocco method for measuring three factors of the hypothetical value. The issue of cultural institutions valuation is not yet much explored area and mainly in the Czech Republic has not yet been comprehensively worked out and this thesis offers a practical view on one of the possible methods of valuing cultural goods and organizations.

We estimate the willingness to pay for electricity generated from renewable energy in the Czech Republic. Discrete choice experiment is used to elicit preferences for various attributes of renewable electricity support scheme (PM emission, GHG emission, size of RE power plant, revenue distribution, and costs). Original survey is carried with 404 respondents living in two regions - Ustecky (polluted area) and Southern Bohemia (cleaner area). We find that respondents prefer decentralized renewable electricity sources over centralized, local air quality improvements over reduction in greenhouse gas emissions. Estimated marginal willingness to pay for 1% reduction in emission of particulate matter equals to 49 CZK, respectively 3.7 % of average monthly electricity bill. In total, WTP for green electricity is larger than current compulsory contributions to renewable energy support scheme. Powered by TCPDF (www.tcpdf.org)

Due to economic crisis a lot of companies are facing financial difficulties and therefore they are saving costs in almost all areas. A large number of them first reduce investments into education, corporate benefits and overall costs of human resources department. At the same time these companies do not realize that their employees represent the most valuable asset, thus they represent the possibility of finding solutions of how to get out of the crisis. With regard to recency and marginalization of that topic in my thesis I deal with work environment issues that directly affect job satisfaction and ultimately productivity and efficiency of employees. In the technical part I grapple with work environment issues, working groups, management styles, communication, motivation and stimulation. In the practical part I have analysed the work environment of the company CMC Graduate School of Business o.p.s. in which I have applied achieved knowledge based on which I have proposed such measures and improvements toward the organization that will lead to increased willingness to work and hence to reduce the staff fluctuation.

The diploma thesis deals with validity of direct measurement of stated willingness to pay (WTP) in the fair trade context based on two-phase measurement applied in the INESAN survey. Attention is also paid to the unit of answer to an open-ended question and to the functionality of WTP as an indicator of purchase intent. First, fair trade, the concept of WTP with focus on areas of its application, ways of measurement, critics and problems of its use are introduced from the theoretical perspective. Further, cognitive aspects of the process of answering survey questions as a way of testing the functionality of a measurement tool are analyzed. The thesis is built on a combination of two survey methods, cognitive interviews and secondary analysis of quantitative data. It concludes that measuring WTP for the purpose of capturing the value of fair trade using direct stated method of measurement is problematic as numerous risks with impact on validity of acquired data appear. Those risks concern both the particular way of measurement and the direct stated WTP measurement in general, starting with ambiguous interpretation of WTP questions for a fair trade product among respondents. The thesis also shows that answering open-ended question in the form of percentage is cognitively more demanding than in the...

The diploma thesis "Gender differences in risk attitude among Czech high school students" discusses how people deal with risk in everyday life. The first part of the paper investigates the forming of risk perception, and the factors that influence the process. Social and cultural structures are of high importance, but also individual factors (such as gender or personal experiences) as well as media representation matter. Risk perception plays a key role in decision-making in situations dealing with uncertainty and the paper asserts that it is possible to model risk behaviour and make predictions accordingly. The second part of the paper presents research on risk attitudes among Czech high school students. It deals with gender differences and students' willingness to risk in three key domains: social, health and leisure time. The model used in the paper focuses on students' willingness to participate in a given activity, their perception of the probability of negative outcomes, and the degree of pleasure derived from the activity. Research indicates that a) men are more willing to risk in health and leisure time related activities, whereas women are more daring in social activities; b) students coming from academically oriented schools are more willing to risk in social activities than students...