This research was conducted to find out more about the willingness to pay for online concerts both during the Covid-19 pandemic and in the future. Secondary data was collected in form of literature in order to perform primary research. The primary research consisted of a quantitative online survey to collect data on a specific case study, which covered an online concert by the German band Feuerschwanz in the beginning of 2021. The research picked up the connection between concerts and tourism, the concert experience as well as co-creation, the relevance of onlinec oncerts and willingness to pay as central themes. To analyze the data, descriptive and inferential statistics were used to find potential trends and differences. In the findings it could be seen that online concerts are commonly appreciated and have a future prospect. Further, it was seen that both material and non-material elements can enhance the willingness to pay for online concerts and that the major reasons for attending online concerts are being a fan and the lack of live concerts during the pandemic. This research successfully contributed to fill a research gap that is existing due to the only recent emergence of online concerts in this scope. It can further be used to help artists and organizers when planning online concerts, and it gives a perspective about a possible future that includes online concerts.