The thesis examines the subcultural activities and online fan community of Drainers (fans of the music collective Drain Gang) through TikTok. A netnographic analysis of fans’ engagement and community cultivation through prosumption is done through participation observation.  Samples taken using a non-probability purposive sampling method are analyzed, categorized, and coded. By using theories of prosumption, uses and gratifications and a contemporary online take on subcultural theory from Bennet (2004) as well as Genova et al. (2022), the samples provide an insight into Drainers and their subculture.  Results from the study suggest that community within TikTok is easy to find, yet difficult to regulate. It can thus be both a space for creative participation and opportunity for exploring identity as much as it can be for receiving negative comments and further stigmatization. Regardless of the app’s implications and limitations, it does successfully provide a platform for fans to connect, bond, share ideas and create authentic identity and a subcultural status.  While plenty of previous research concerning fans and their communities exist, this study is through researcher’s immersion opening up a discussion about Drain Gang’s subculture and fans, which is essentially an untouched area of research. Although limitations are present such as lack of possibility to pick samples on TikTok based on publication date, as well as bias while collecting samples, it provides an insight into the online community and subculture which can be used to further explore the topic.

This thesis examines the online fan community of the HBO series The Last of Us on the social media platform Reddit. Within this study, the fans’ communication practices on the subreddit r/ThelastofusHBOseries are researched and analyzed from a community-building perspective. The subreddit was observed employing a netnographic approach. The observed communicational behavior was divided into categories. The patterns arising from this process were analyzed using discourse analysis and a theoretical framework rooted in fandom, knowledge communities, and uses and gratifications theory.  The research’s results show that the community on r/ThelastofusHBOseries provides a space for fans to connect, share their passion, and engage in meaningful discussions about the show. It embodies convergence culture, the value of mutual knowledge, and participatory practices. The use of insider language, adherence to spoiler etiquette, and organization of regular events further contribute to community building. The subreddit is a valuable platform for fans to exchange interpretations, enrich their reception experience, and foster community belonging. While extensive research has explored fan communities, there is a lack of studies on their online community-building practices. Notably, the subreddit r/ThelastofusHBOseries remains unexplored due to its novelty, alluding to the study’s relevance. Despite the limitations concerning its time frame, missing complementary methods like interviews, and possible sampling bias, the research is still a valuable snapshot, providing significant insights and findings. Future research could thus observe the community’s development over time to examine evolving communication and community building, paying a particular focus to regular events or insider language. Future research would also benefit from complementary methods.