The diploma thesis focuses on the design of a marketing strategy for a company engaged in the sale of audio equipment. The work presents the theoretical basis of marketing strategy, analyzes the company's environment and its current situation. Based on the findings, a draft marketing strategy is developed including recommendations for product, pricing, distribution and communication strategies with an emphasis on online marketing, which represent a way to reach the company's marketing goals.

The master´s thesis focuses on the marketing communication of Naše děti, o.p.s. It introduces the current structure of the communication mix and focuses primarily on online promotion. Based on properly selected analyzes, provides recommendations and suggestions to improve company´s current marketing communications.

The aim of this work is to summarize the current possibilities and used approaches in the field of online marketing, and the possibility of their aplication on selected www pages. The goal is to present an approach for raising the marketing effectives and strength of a web page and increasing so its viewer rate. The work discusses the methods used in the process of online marketing analysis and the planning of online marketing strategies. The work also focuses on the field of social media marketing.

Master thesis covers methods for creating marketing strategy proposal for internet agency that provides online marketing solutions – Freya creative s r.o. Thesis analyzes agency’s actual condition and competition. Result of this thesis is strategy proposal that covers target groups, product portfolio and agency promotion using modern online marketing tools such as social networks and blogs.

The diploma thesis deals with formulating a realistic business plan for setting up online shop with indoor sport footware. This business plan proposal is based on detailed analysis of the market and own resources. The aim of this thesis is to assess the feasibility of the business plan and to reveal its week points and risks.

This thesis focuses on an online store specializing on manufacturing and sale of wooden beds for dogs. First the current state is analyzed and then a list of changes is proposed. These changes should help to improve the position in search engine results after user enters a specific keyword or phrase. This thesis also focuses on the usability of the e-shop. The last part is devoted to design of appropriate marketing strategies.

The thesis focuses on the applications of agile methodologies in actual business practice, especially in the marketing department. This thesis presents the theoretical foundations that describe the differences between the traditional concept of project management and agile methods. The other part consists of a comprehensive analysis of the current state of the company and the marketing department. The suggested part shows solutions of problems through the applications of agile methods that have been identified in the analytical part.

Diploma’s thesis presents usage of marketing and subcategory online marketing to create basic steps or tutorial to start and to rise popularity of mobile applications developed by Programatori s.r.o. and publicity of company as well. In this thesis will be used especially tools of online marketing like social networks, and SEO optimization. These tools will be used during whole life cycle of mobile application.

This bachelor thesis researches the question of “How do Swedish interior design companies tailor their e-commerce marketing strategies to cope with the phenomenon of advertising blindness?” through a qualitative case study. In order to conduct this research, relevant aspects of the phenomenon have been analysed in relation to actual marketing strategies. By following the qualitative methods with a semi-structured interview and content analysis, a deeper understanding of the phenomenon and how Swedish interior design companies cope with it can be gathered. The thesis follows a deductive approach, due to that the research topic in the specified industry was considered rather unexplored, thus a better preunderstanding of the topic was deemed relevant. The existing knowledge and research have been compiled and resulted in a conceptual framework. The pre-existing studies on advertising blindness have been conducted in other industries; this thesis will thus be founding its analysis on previous studies but in a new industry with different types of consumers and marketing. The analysis of the empirical findings encompassed a discussion about how theoretical models and practical marketing methods are used by a Swedish interior design company. The conclusions drawn from the analysis present both implications, recommendations, and limitations. The empirical findings showed that advertising blindness is not a phenomenon actively planned against in the interior design case company that was researched for this thesis. The main theoretical implications derived from this thesis, was giving marketing students and marketing managers insight into the importance of understanding the advertising blindness phenomenon. The main practical implication was found to be that although certain KPI are used to monitor consumer behaviour and purchases, advertising blindness has not been prioritized in the measurements. Thus, as omni channels such as the case company have to increase their focus on e-commerce, the attention to advertising blindness has to be more present from managers. Furthermore, a continuation of this research would find value in conducting research from the consumer perspective in order to give marketing managers a second perspective that could show the importance of studying advertising blindness.

SKOKANOVÁ, I. Optimization of online marketing tools within small and medium sized businesses operating in the service sector. Dissertation. Brno: 2017, PEF MENDELU in Brno. This dissertation thesis is focusing on the optimization of online marketing tools within small and medium sized business operating in the service sector managed predominantly online. Most attention of the work is paid to the segment of Czech transportation services from intermediariers' point of view. Based on the ques-tionnaire and experiment conducted, contemporary attitudes, preferences and opinions of Czech citizens on the available transporation services are identified. Gathered data are further confirmed through a case study. The closing part of the dissertation offers a conclusion of attained results and forms suggestions for online marketing practices commonly used among transportation services' pro-viders.