Background: The term Open Innovation describes a phenomenon where organizations are no longer solely relying on internal R&D to innovate technologies that they then would bring to market. Instead, firms are looking outside for ideas or working with other organizations to develop technologies in order to capitalize on efficiencies of existing knowledge, reduce investment risks and increase speed to market. We identified a need to analyze the existing open innovation adoption frameworks in order to track similarities and differences so that we could create a new framework which is more comprehensive. Purpose: The purpose of this thesis is to create a framework for the analysis of the open innovation adoption process which is based on organizational change and other relevant streams of research. In order to do this we were to find answers to the following research questions: 1) How can organizational change theory be used to analyze the movement from a closed to open innovation strategy? 2) In addition to organizational change theory, which research streams should be considered when analyzing the open innovation adoption process? 3) To what extent does our new framework provide an adequate foundation for analyzing the open innovation adoption process at SCA Hygiene Products? Results: Our new framework is meant for the analysis of open innovation adoption process. The framework helps researchers to analyze how different organizations have adopted open innovation based on the four research streams that we have analyzed. Our framework includes aspects of organizational change theory, knowledge management, networks and managerial roles. Key Words: open innovation adoption, organizational change, knowledge management, networks, SCA

Made available in DSpace on 2016-03-15T19:26:04Z (GMT). No. of bitstreams: 1 Marcia Aparecida Vieira Silva.pdf: 1254359 bytes, checksum: e47a97134e538c23ee396e5369df41b5 (MD5) Previous issue date: 2013-09-26 / This dissertation sought to identify the results from the innovation open process and its contribution to the development of new markets, considering the achievement of competitive advantage. The study reviews the concepts of competitive advantage, business strategies, market development, information technology, innovation and open innovation. The research was qualitative exploratory. The key element information was obtained by semi-structured interviews. Six managers from software producer companies were interviewed and also a consulting firm in the field of information technology that have adopted the model of open innovation. The technique of content analysis was used for the processing and interpretation of the collected data, according to the procedures recommended by Bardin (2007). As a result the survey showed that the benefits, among others, are related to increased productivity, reduced risks, cost sharing, responsiveness, product development, compliance to the deadline. The delta model was utilized to identify the software producer companies and consulting firm that has a focus on relationship customer, that offers differentiated solutions. As the contribution of the open innovation process, the model facilitates the penetration and market development. / Esta dissertação procurou identificar os resultados obtidos pelo processo de inovação aberta e sua contribuição para o desenvolvimento de novos mercados, levando em consideração a obtenção de vantagem competitiva. O estudo faz um resgate sobre os conceitos de vantagem competitiva, estratégias empresariais, desenvolvimento de mercados, tecnologia de informação, inovação e inovação aberta. A pesquisa realizada teve cunho qualitativo exploratório. As informações dos elementos-chave foram extraídas por meio de entrevistas, com roteiro semiestruturado. Foram entrevistados seis gestores de empresas elaboradoras de software e consultoria no setor de tecnologia da informação que adotaram o modelo de inovação de aberta. Para o tratamento e interpretação dos dados coletados, utilizou-se a técnica de análise de conteúdo, seguindo os procedimentos recomendados por Bardin (2007). Como resultado, a pesquisa revelou que os benefícios estão relacionados ao aumento de produtividade, diminuição de riscos, compartilhamento de custos, agilidade no desenvolvimento de produtos e cumprimento no prazo de entrega. Por meio do modelo delta foi identificado que as empresas elaboradoras de software e consultoria focam o relacionamento com o cliente, oferecendo soluções diferenciadas. Quanto à contribuição do processo de inovação aberta, o modelo facilita a penetração e desenvolvimento de mercados.