ABSTRACT The pig industry is one of the important industry for rural economy development in Taiwan¡CGross production value is about NTD 100 billion¡Awhich accounts for 51% and 16% respectively of animal husbandry and agricultural production value¡CIt is estimated around six hundred persons are engaged in related field of pig industry¡CTherefore¡Ain addition to proper rural economy¡Apig industry is also an important factor for social stability¡C Before foot-and-mouth disease outbreak in Taiwan in 1997¡Ait was a gold era for Taiwan pig industry¡Aas Taiwan export big amount of pork to Japan¡CHowever pork export suddenly stopped due to FMD outbreak¡Aswine producer suffered enormous economic losses¡C In order to enter WTO¡Ain 1998 Taiwan agreed to open pork import by the way of increasing quota progressively¡Aand then ¡Ain 2005¡Aopen pork import in all-round way¡C Because of high labor and land cost plus high cost to prevent environment pollution¡ATaiwan pork cost is generally higher than that in the main pork producer¡CFortunately¡Apeople in Taiwanese prefer warm body pork than imported frozen pork at present¡CImported pork is mainly used in pork processing industry¡Ait has not caused immediate threat to the domestic pork¡CImported pork only accounted for 7.2 % of total pork consumption till 2003¡C Facing the situation¡ACOA(Council Of Agriculture) has drafted a complete plan to support swine producer¡CIn this research¡Athree representative pig farms were choosed for depth interview, and than carry on questionnaire interview to 139 different scale swine farmers located in different area¡CThe result shows swine farmers think that the open of pork market in an all-round way will influence the industry development, but the majority does not cherish the pessimistic attitude¡CThey think except open of pork market¡Athere are many other factors¡Asuch as high morbidity of swine disease¡Bwaste water treatment¡Bgovernment¡¦s industrial policy etc¡Awill impact pig industry development¡C According to the survey results¡A43% of swine farmer have taken some actions to face the open of pork market, the major actions include to improve breed stock¡Bto create brand pork¡Bgood swine farm authentication¡Bto enter pig cooperative society and to raise black hair pig¡C Key Word ¡Gopen of pork market¡Apig industry