Systena frontalis (F.) (Coleoptera: Chrysomelidae), the red headed flea beetle (RHFB), is a ubiquitous pest of ornamental nursery crops in the eastern United States. Defoliation by adults renders plants unsaleable. Control costs and economic losses from injured plants have become a top concern among Virginia nurseries in the past decade. Current management tactics include spraying insecticides up to three times a week during the adult active season. The frequent use of insecticides poses a risk to the environment, non-target organisms, and evolution of resistance within the targeted beetle population. To develop a sustainable pest management program, more information is needed to understand pest biology, quantify the injury potential, and explore control tactics. Methods to monitor this beetle were used to observe peak activity throughout the growing season as well as the adult daily activity levels. There were three observed generations with population peaks in late June, late July, and late August into early September. Within the scale of one day, adult beetles were found to be diurnal with peaks in activity in the middle of the day. These findings will inform growers of the most efficient times to scout and spray, ultimately reducing insecticide usage. Quantification of feeding damage to individual leaves, the entire plant, and preference between older and newer growth may relate plant injury with specific population densities. The use of phenyl ethyl alcohol as an attractant lure, was explored to bolster pest control. Finally, insecticide bioassays were performed to compare those currently used to others yet untested. / Master of Science in Life Sciences / The red headed flea beetle (RHFB) is an important pest of ornamental crops in open-field nurseries along the Eastern United States. Defoliation caused by adult feeding renders plants unsellable. Japanese hollies, hydrangeas, and sweetspire iteas are among the most affected plants. Infested nurseries suffer severe economic losses due to insecticide costs and plant inventory reductions. Growers are spraying insecticides up to three times a week to manage RHFB. Frequent use of insecticides poses risks to the environment non-target organisms. This study will help improve control tactics for this pest and potentially minimize non-target effects by reducing insecticide usage. Understanding when beetles are active throughout the day, and throughout the growing season, may inform timing of scouting and insecticide sprays to maximize effectiveness. With populations highest in late June, late July, and late August, RHFB is estimated to have three generations per year. Adults are most active in the middle of the day and sedentary at night. It was observed how different densities of beetles cause injury to individual leaves and entire plants, and compared feeding preference on older versus newer growth. Chemical control tactics were explored including insecticides labeled and not labeled for RHFB such as iscycloseram. Finally, the effectiveness of phenyl ethyl alcohol as an attractant lure for RHFB was assessed and found ineffective within the open-field nursery ecosystem.