This thesis provides a detailed field analysis of a specially designed axial-flow radial-flux permanent magnet motor for cooling fan applications. By implementing an iron strip segment at the stator base, this motor can provide a stable guidance force in its axial direction, such that the operational vibration effects can be minimized and the undesired forces applied onto associated bearing system can be alleviated. Supported by adaptive magnetic equivalent circuit and three-dimensional finite element analyses, the motor operational fluxes and forces can be analyzed. Results show that excellent performance and enhanced reliability objectives can all be achieved.