Made available in DSpace on 2016-04-28T20:19:13Z (GMT). No. of bitstreams: 1 2006-Salete Leone Ferreira.pdf: 967608 bytes, checksum: 99f1100ab18c0761b8fe87a915cdf963 (MD5) Previous issue date: 2006-12-14 / This work aims at presenting the techniques of Public Relations as strategies of the organizacional relationships management through a case study of the Company Eletronuclear Termonuclear S.A., situated at the Mombucaba, Angra dos Reis Municipality, RJ. To this end, the public relation practices accomplished by this Company and the organization s public expectations have been compared. Samples of the Company s workers had been interviewed, such as the professional of Public Relations of the Center of Information of Mambucaba, the Assessors of the Press and Communication of the Presidency, the Sector of Regional Integration, 69 collaborators of the Company, 8 Visitors of the Center of Information of Mambucaba, 87 people of four communities next to the Company, and 15 wives of the organization s collaborators. The findings have suggested that the Company s communication was perceived by the respondents as rather fragmented, and that they did not possess enough knowledge about the Public Relations professional potential, leading them to have a limited usage of its techniques. / Este trabalho visa apresentar as a??es de rela??es p?blicas como estrat?gia de gest?o do relacionamento organizacional, atrav?s de estudo de caso da Empresa Eletronuclear Termonuclear S. A, localizada em Mambucaba, no munic?pio de Angra dos Reis, R. J.. Para isso foram confrontadas as pr?ticas de rela??es p?blicas executadas na Empresa com as expectativas dos p?blicos da organiza??o. Como amostras, foram entrevistados o profissional de Rela??es P?blicas do Centro de Informa??es de Mambucaba, os Assessores de Imprensa e Comunica??o da Presid?ncia, o Setor de Integra??o Regional, 69 colaboradores da Empresa, 08 Visitantes do Centro de Informa??es de Mambucaba, 87 pessoas de 04 Comunidades pr?ximas ? Empresa e 15 esposas de colaboradores da organiza??o. Como resultado percebeuse: certa insatisfa??o por parte dos p?blicos da empresa; que sua comunica??o encontra-se fracionada e que os respons?veis por esta atividade n?o possuem conhecimento suficiente do potencial da profiss?o de Rela??es P?blicas, ocasionando utiliza??o limitada de suas estrat?gias.