This study investigates the influence that increasing end user autonomy has on organizational data models. The independence offered by microcomputer technology offers users increasing independence in their information-handling activities. As independence increases, uniformity of data models across the organization is theorized to diminish. The problem motivating this study is the potential for improper allocation of resources that may result from a misinterpretation of organizational data. This study suggests that the expanding use of microcomputers in the business setting will contribute to diversity of data models. This may eventually lead to confusion and even lack of confidence in the information produced.