Vidaus marketingas yra traktuojamas kaip pagrindinis ir lemiamas veiksnys, turintis įtakos išorinio marketingo sėkmei, nes darbuotojų ir vidaus aplinkos dėka įmonės gali labiau atitikti vartotojų ir esamų ar būsimų partnerių lūkesčius. Tokiu atveju, galima kalbėti apie verslo partnerystės vykdymą ir vystymą pasitelkiant vidaus marketingo ir ryšių marketingo susietumą bei sėkmingų ir efektyvių darbuotojų motyvavimo, atrankos, skatinimo diegimu ir planavimu organizacijose. Visų pirma partnerystė reikalauja, ne tik lanksčios, stiprios ir nepertraukiamos komunikacijos, kuri yra vienas svarbiausių veiksnių lemiančių sėkmingą partnerystę, tačiau yra būtina nuolat sieti abiejų partnerių darbuotojų žinias, kompetenciją, sėkmingai motyvuoti bei ieškoti naujų partnerių taip įgyjant konkurencinį pranašumą prieš kitas įmones. Todėl šiame straipsnyje atskiedžiamas inovatyvus požiūris į verslo partnerystės vystymą, pasitelkiant santykių ir vidaus marketingo elementus bei pasiūlomas apibendrinantis daugiakriterinis modelis. Darbo objektas: Verslo partnerystė Darbo tikslas: Išnagrinėjus verslo partnerystės ir vidaus marketingo teorinius aspektus ir atlikus jų sąsajų identifikavimą, sukurti verslo partnerystės vystymo vidaus marketingo pagrindu modelį ir pritaikyti jį paslaugų įmonei Darbo uždaviniai: 1. išanalizuoti partnerystės ir vidaus marketingo konceptualius pagrindus; 2. išsiaiškinti, kokį vaidmenį atlieka ir kokią įtaką partnerystės ryšiams daro vidaus marketingas; 3. parengti verslo... [toliau žr. visą tekstą] / Internal marketing is approached to as the key and critical factor influencing success of the external marketing, because thanks to the employees and internal environment, the companies can better satisfy expectations of the users as well as current and prospective partners. In this case we can think about implementation and development of business partnership by using coherence between marketing and relationship marketing and efficient implementation of motivation, screening and promotion or employees and planning within the organization. Partnership primarily requires not only flexible, strong and continuous relationship, which is a key factor for beneficial cooperation, but also constant linkage of the both partners’ know-how, competence, successful motivation, and search for new partners to obtain competitive advantage against other companies. Therefore, the present article reveals innovative approach to business partnership development by employing elements of the relations and internal marketing. Besides, the article proposes a presumptive multi-criteria model. Subject matter of the paper is business partnership. The aim of the paper is the development of hypothetical business partnership development model based on the internal marketing after analyzing theoretical aspects of business partnership and internal marketing and after carrying out identification of their coherence. Research methods applied in the paper are: analysis of scientific literature; questionnaire... [to full text]

This dissertation is an attempt to promote complementarity among churches in order to affect their activities in doing mission in the Vaal Triangle region. The study tends to uncover the potential of cooperation, unity and partnership in the Body of Christ in the area which may also be an example to the churches in other cities outside the Vaal Triangle. The purpose of this is to raise the consciousness of specialization of ministries in mission to achieve greater results through target evangelism. The literature review in the second chapter revealed the biblical and theological basis of the concept. In this context complementarity is explained as churches, Para church organizations, ministers and to a certain extent, government agencies, working together to complement one another with their distinctive resources, skills and abilities to tackle the crucial issues in their communities. The complementary approach that was implemented by the Apostles during the early church show case that we have different callings which when they are all put together, work in such a way that there can never be competition but partnership. Diversity of callings directs a diverse approach to a diverse society. The literature review also highlights that a complementary approach has been there even in the Old Testament and gives insight into other related concepts like stewardship and target evangelism. Due to the fact that there are diverse groups and that the Gospel must be preached to such, it becomes imperative to target such groups with 'specialists' that will meet the exact challenges among those groups. The growing understanding that Vaal Triangle with its political history is becoming a complex area with all diverse demographics, bring to light the possibility of churches working together as an organism in spite of their distinctiveness. These fast changing demographics oblige the churches to develop complementary strategies that will match the urban growth challenges in the area as well as the evolving societal problems. There are still some underlying challenges that the churches need to do in mission work to heal the traumatic effects resulting from the previous violent era. An empirical study done among few churches found out that the churches believe that a complementary approach is necessary. Although there has been a healthy cooperation and unity in the Vaal Triangle churches history, duplication and competition have also grown like weeds and has resulted in membership recycling (moving from church to church) and less fresh new conversions. As the city evolves, there are new dynamics that requires winsome partnerships, diversity, and ministry specialization as well as target evangelism. The conclusions that the research arrived at, gave rise to recommendations that are very practical to the context of the Vaal Triangle churches. / Thesis (M.A. (Biblical Studies/Theology))--North-West University, Potchefstroom Campus, 2010.

This dissertation is an attempt to promote complementarity among churches in order to affect their activities in doing mission in the Vaal Triangle region. The study tends to uncover the potential of cooperation, unity and partnership in the Body of Christ in the area which may also be an example to the churches in other cities outside the Vaal Triangle. The purpose of this is to raise the consciousness of specialization of ministries in mission to achieve greater results through target evangelism. The literature review in the second chapter revealed the biblical and theological basis of the concept. In this context complementarity is explained as churches, Para church organizations, ministers and to a certain extent, government agencies, working together to complement one another with their distinctive resources, skills and abilities to tackle the crucial issues in their communities. The complementary approach that was implemented by the Apostles during the early church show case that we have different callings which when they are all put together, work in such a way that there can never be competition but partnership. Diversity of callings directs a diverse approach to a diverse society. The literature review also highlights that a complementary approach has been there even in the Old Testament and gives insight into other related concepts like stewardship and target evangelism. Due to the fact that there are diverse groups and that the Gospel must be preached to such, it becomes imperative to target such groups with 'specialists' that will meet the exact challenges among those groups. The growing understanding that Vaal Triangle with its political history is becoming a complex area with all diverse demographics, bring to light the possibility of churches working together as an organism in spite of their distinctiveness. These fast changing demographics oblige the churches to develop complementary strategies that will match the urban growth challenges in the area as well as the evolving societal problems. There are still some underlying challenges that the churches need to do in mission work to heal the traumatic effects resulting from the previous violent era. An empirical study done among few churches found out that the churches believe that a complementary approach is necessary. Although there has been a healthy cooperation and unity in the Vaal Triangle churches history, duplication and competition have also grown like weeds and has resulted in membership recycling (moving from church to church) and less fresh new conversions. As the city evolves, there are new dynamics that requires winsome partnerships, diversity, and ministry specialization as well as target evangelism. The conclusions that the research arrived at, gave rise to recommendations that are very practical to the context of the Vaal Triangle churches. / Thesis (M.A. (Biblical Studies/Theology))--North-West University, Potchefstroom Campus, 2010.

Kenya's Maasai Mara ecosystem is a particularly contested landscape when it concerns conservation and development interests. In recent years, private conservancies have emerged, redefining the relationships between conservation, tourism and local Maasai pastoralists. The partnership forged between ecotourism operators and Maasai landowners is celebrated as community conservation, bringing together a win for wildlife, and a win for livelihoods. Despite the rhetoric, inherent trade-offs are being made, particularly by pastoralists who now have to navigate an extended network of conservation boundaries with their livestock. Through a qualitative methods approach, this research gauges various stakeholder positions in relation to the emerging conservation partnership. Initial findings suggest the conservancies have made progress in alleviating some of the historical failures inherent in East Africa’s well-preserved ‘fortress conservation’ story. Yet the future of the conservancies remains unclear, in large part due to community concerns for livestock, resource access, and rights to self-determination. The conservancy format in Maasailand needs to consider greater efforts in fashioning a true partnership before it can consider itself a win-win enterprise.

This research, conceptualizes, operationalises and empirically tests a competency-based theory of business-partnering performance within an Australian business-partnering context. Drawing on theory from social psychology and marketing, the research integrates a number of theoretical approaches including resource-based theory, competency based theory, relational factors view, relational interaction theory, and competitive advantage theory to explain why some business partnerships are more successful than others are. The results use a ???process model of business-partnering??? performance to explain the interaction process through which business partners exploit the available partnering related ???operant resources??? and how these resources influence the performance of business partnerships and their ability to achieve a competitive advantage. Specifically, this research investigates a number of important internal resources, which facilitate the building, and maintaining of external businesspartner relations including ???joint alliance competence???, ???joint alliance structure???, ???interpersonal relational competence??? and ???market orientation???. This research shows that an adequate understanding of how these ???operant resources??? are deployed/accessed and co-created by the business partners to achieve a competitive advantage requires integration of ???relational interaction theory??? into ???resource-based theory??? and ???competency-based theory???. The results of this research show that those firms that pursue business partnerships as a competitive strategy can improve performance by engaging in a range of activities, which facilitate the building of ???relational capital??? of the partnership. The results provide support for conclusion that ???communication behaviour??? is a central and important mediating variable in the performance of business partnerships. Overall, the findings are consistent with the literature in finding support for the notion that ???joint alliance competence??? is a direct antecedent of businesspartnering performance. There is support for the notion that the partnership???s ability to govern and manage itself is an important determinant of ???communication behaviour??? and ???co-ordination behaviour???. The results identified ???market orientation???, ???co-ordination behaviour??? and ???relational capital??? as all having a direct influence on business-partnership profitability. Finally, given the relatively high failure rates of business partnerships this research provides greater opportunity for a discussion of the kinds of intervention strategies that could be used to minimise the risk of failure and/or to improve partnership performance. Keywords: competency, alliance, business partnership, relationship marketing, businesspartnering competency, relational factors view, resource based view, relational interaction theory, market orientation, interpersonal relational competency, alliance structure, process model.

This research, conceptualizes, operationalises and empirically tests a competency-based theory of business-partnering performance within an Australian business-partnering context. Drawing on theory from social psychology and marketing, the research integrates a number of theoretical approaches including resource-based theory, competency based theory, relational factors view, relational interaction theory, and competitive advantage theory to explain why some business partnerships are more successful than others are. The results use a ???process model of business-partnering??? performance to explain the interaction process through which business partners exploit the available partnering related ???operant resources??? and how these resources influence the performance of business partnerships and their ability to achieve a competitive advantage. Specifically, this research investigates a number of important internal resources, which facilitate the building, and maintaining of external businesspartner relations including ???joint alliance competence???, ???joint alliance structure???, ???interpersonal relational competence??? and ???market orientation???. This research shows that an adequate understanding of how these ???operant resources??? are deployed/accessed and co-created by the business partners to achieve a competitive advantage requires integration of ???relational interaction theory??? into ???resource-based theory??? and ???competency-based theory???. The results of this research show that those firms that pursue business partnerships as a competitive strategy can improve performance by engaging in a range of activities, which facilitate the building of ???relational capital??? of the partnership. The results provide support for conclusion that ???communication behaviour??? is a central and important mediating variable in the performance of business partnerships. Overall, the findings are consistent with the literature in finding support for the notion that ???joint alliance competence??? is a direct antecedent of businesspartnering performance. There is support for the notion that the partnership???s ability to govern and manage itself is an important determinant of ???communication behaviour??? and ???co-ordination behaviour???. The results identified ???market orientation???, ???co-ordination behaviour??? and ???relational capital??? as all having a direct influence on business-partnership profitability. Finally, given the relatively high failure rates of business partnerships this research provides greater opportunity for a discussion of the kinds of intervention strategies that could be used to minimise the risk of failure and/or to improve partnership performance. Keywords: competency, alliance, business partnership, relationship marketing, businesspartnering competency, relational factors view, resource based view, relational interaction theory, market orientation, interpersonal relational competency, alliance structure, process model.

This research, conceptualizes, operationalises and empirically tests a competency-based theory of business-partnering performance within an Australian business-partnering context. Drawing on theory from social psychology and marketing, the research integrates a number of theoretical approaches including resource-based theory, competency based theory, relational factors view, relational interaction theory, and competitive advantage theory to explain why some business partnerships are more successful than others are. The results use a ???process model of business-partnering??? performance to explain the interaction process through which business partners exploit the available partnering related ???operant resources??? and how these resources influence the performance of business partnerships and their ability to achieve a competitive advantage. Specifically, this research investigates a number of important internal resources, which facilitate the building, and maintaining of external businesspartner relations including ???joint alliance competence???, ???joint alliance structure???, ???interpersonal relational competence??? and ???market orientation???. This research shows that an adequate understanding of how these ???operant resources??? are deployed/accessed and co-created by the business partners to achieve a competitive advantage requires integration of ???relational interaction theory??? into ???resource-based theory??? and ???competency-based theory???. The results of this research show that those firms that pursue business partnerships as a competitive strategy can improve performance by engaging in a range of activities, which facilitate the building of ???relational capital??? of the partnership. The results provide support for conclusion that ???communication behaviour??? is a central and important mediating variable in the performance of business partnerships. Overall, the findings are consistent with the literature in finding support for the notion that ???joint alliance competence??? is a direct antecedent of businesspartnering performance. There is support for the notion that the partnership???s ability to govern and manage itself is an important determinant of ???communication behaviour??? and ???co-ordination behaviour???. The results identified ???market orientation???, ???co-ordination behaviour??? and ???relational capital??? as all having a direct influence on business-partnership profitability. Finally, given the relatively high failure rates of business partnerships this research provides greater opportunity for a discussion of the kinds of intervention strategies that could be used to minimise the risk of failure and/or to improve partnership performance. Keywords: competency, alliance, business partnership, relationship marketing, businesspartnering competency, relational factors view, resource based view, relational interaction theory, market orientation, interpersonal relational competency, alliance structure, process model.

Zugl.: Leipzig, Hochsch. für Technik, Wirtschaft und Kultur, Diplomarbeit, 2005

Zugl.: Bielefeld, Univ., Diss., 2006

Thesis (M.A.)--City University of Hong Kong, 2007. / "Master of Arts in arbitration and dispute resolution, LW 6409 dissertation." Title from PDF t.p. (viewed on Apr. 1, 2008) Includes bibliographical references.