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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Is it Really Skin Deep? An Analysis of "Ugly Betty's" Influence on Females' Understanding of Beauty

Goldman, Adria Yvonne 29 May 2009 (has links)
The current study explores the influence nontraditional framing of beauty and ugliness has on college aged females' interpretation of beauty. Focus group sessions were used to assess this influence, during which the women were asked several questions within two open discussions of beauty. The television sitcom Ugly Betty, which features an alternative framing of beauty standards, was shown between each discussion and used to analyze the media's influence. The results show that the discussion and the new framing of beauty and ugliness in the clip influenced the women's interpretations by either creating new understandings or re-enforcing existing beliefs. The women also considered media images of beauty to have a third-person effect with younger audiences being more impacted. Social comparison was used slightly in explaining beauty definitions and standards for women. / Master of Arts

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