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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Effects of Forced Compliance Situations on Neutral, Unfavorable, and Extremely Unfavorable Subjects Toward Oil Companies

Kosinski, Stanley 12 1900 (has links)
This study tested effectiveness of a film in forced compliance situations on neutral and negatively predisposed individuals. Subjects (N = 48) were administered an attitudinal questionnaire, subjected to a no (control), low, moderate, or high dissonance-producing situation, and retested for attitude change. Analysis of variance for repeated measures, Scheffe's F tests, and t tests were used for analysis. Results indicated attitude change was greatest under a low dissonance-producing situation for all subjects. The moderate-dissonance situation moved unfavorable subjects toward favorability while the high dissonance situation moved extremely unfavorable subjects toward favorability. No relationship was found between degrees of dissonance and attitude change for netural subjects.

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