Generally the pharmaceutical industry operates in a heavily regulated and controlled environment. In South Africa, the regulations governing prescription drugs do not allow the pharmaceutical companies to advertise the prescription drugs directly to the consumers. As a consequence, the greater part of the marketing efforts of the pharmaceutical companies is directed at the medical practitioners, who occupy the crucial decision-making position for the prescription drugs. The study broadly investigates the relative influence of the various promotional factors that may influence the General Practitioner's choice of prescription drug and more specifically, focuses on the characteristics of the pharmaceutical sales representatives that may influence the prescribing behaviour of the General Practitioners. An area sample of 67 general practitioners in Pietermaritzburg, South Africa, was carried out. A total of 58 responses were analysed to determine the perceived influence of various factors on the GPs' choice of new and existing prescription drugs. A specific attempt was made to determine the key influential factors with respect to the promotion by the pharmaceutical representatives and GPs' appreciation of basic statistics used in the presentations by the pharmaceutical representatives. / Thesis (M.B.A.)-University of Natal, Pietermaritzburg, 2003.

The study set out to investigate Customer Care in the . Pharmaceutical Industry with reference to Retail Pharmacies in the Mafikeng area. This will be achieved through the following: Highlighting any inadequacy of customer care process at retail pharmacies, determine if the current customer care tools utilised are optimal or not, determine the extent at which such tools are utilised and to determine where accountability lies for customer care within the organisation. Six out of eight pharmacies participated in the study (75%, Four of which are leaders in the market as they are big stable companies and some are franchises. The measuring instruments utilised was a questionnaire because of the descriptive nature of the study. The questionnaire was in a structured format which consisted of two parts, namely, demographics and general questions evaluating the competency of staff and the quality of service.120 respondents participated in filling in the questionnaire over a period of two weeks. Every pharmacy had twenty respondents respectively. The findings revealed that most respondents were satisfied with the service provided , with only a few who were unhappy about certain elements of the questionnaire. However, the overall responses were satisfactorily and unexpected since patients tend to complain about services. The researcher recommends that staff need to be trained on the following, how to be friendly to customers and greet them with a smile. Greet them by name if possible, as it will impress the patient to notice that staff members know him/her by name. To be polite and pleasant when talking to clients. To be trained on product knowledge as it improves competency and confidence of client in a person. Adequate training of staff is important as it ensures provision of quality service to the patients, thus reducing complaints. Even though the results of the study were satisfactorily, it is important for the management of the organisation to concentrate on Few patients who are not happy about the service so as to improve and satisfy as many customers as possible. / (MBA) North-West University, Mafikeng Campus, 2003

The aim of this dissertation project was to investigate the status of E-Business diffusion and the perception of the strategic value of E-Business in the Swiss pharmaceutical marketplace.

Thesis (Ph. D.)--Virginia Polytechnic Institute and State University, 1990. / Vita. Abstract. Includes bibliographical references (leaves 118-124). Also available via the Internet.

Zugl. Kurzfassung und Übersetzung von: Basel, Universiẗat, Diss., 2007 u. d. T.: Parallel Trade of Pharmaceuticals. / Description based on print version record. Includes bibliographical references.

Research Project (M.B.A.) - Simon Fraser University, 2006. / Theses (Faculty of Business Administration) / Simon Fraser University. MBA-MOT Program. Senior supervisor : Dr. Elicia Maine.

Thesis (M. Sc.)--University of Hong Kong, 2000. / Includes bibliographical references (leaves 83-87).

Thesis (Ph. D.)--University of Wisconsin--Madison, 1972. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Thesis (PhD) - Faculty of Business and Enterprise, Swinburne University of Technology, 2009. / Thesis submitted in fulfilment of the requirements for the degree Doctor of Philosophy, Faculty of Business and Enterprise, Swinburne University of Technology - 2009. Typescript. Includes bibliographical references (p. 245-267)

Thesis (Ph. D.)--Wirtschaftsuniversität Wien, 2008.