Global ETD Search

11	中成藥企業發展戰略研究 / Research on development strategy of Chinese patent medicine firms 宋啟瑞 January 2017 (has links) University of Macau / Institute of Chinese Medical Sciences Drugs, Nonprescription -- China 非處方藥物 -- 中國藥業 -- 中國 -- 管理
12	Strategic marketing planning of the pharmaceutical industry in the People's Republic of China. January 1993 (has links) by Ma Pui Yin, Flora. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1993. / Includes bibliographical references (leaf 62). / Chapter I. --- INTRODUCTION / The Company Background --- p.1 / The Appeal of PRC --- p.3 / Scope and Objectives --- p.5 / Structure of the Paper --- p.5 / Chapter II. --- METHODOLOGY / Michael Porter's Model --- p.7 / Evaluation of Porter's Model --- p.8 / Lessons from Case Studies --- p.14 / Chapter III. --- INDUSTRY ANALYSIS / Intensity of Rivalry Among Existing Competitors --- p.15 / Threat of New Entrants --- p.21 / Threat of Substitutes --- p.32 / Bargaining Power of Buyers --- p.33 / Bargaining Power of Suppliers --- p.35 / Summary --- p.35 / Chapter IV. --- COMPETITIVE STRATEGY / Entry Strategy --- p.38 / Portfolio Strategy --- p.41 / Targeting Strategy --- p.44 / Alliance Strategy --- p.46 / Chapter V. --- CONCLUSION --- p.49 / APPENDIX --- p.53 / REFERENCES --- p.62 Merck & Co. Drugs--Marketing--Case studies Drugs--China--Marketing--Case studies Strategic planning--Case studies Strategic planning--China--Case studies Pharmaceutical industry Pharmaceutical industry--China
13	A study of the market penetration mechanism used by international pharmaceutical companies to develop the Guangzhou market for western medicine Du, Shou Wu January 2000 (has links) University of Macau / Faculty of Business Administration / Department of Management and Marketing University of Macau -- Dissertations 澳門大學 -- 論文 Market surveys -- China
14	The strategy analysis of the most successful J-V pharmaceutical company (Xian-Janssen Pharmaceutical Ltd.) in China Zhu, Jing Hua January 2001 (has links) University of Macau / Faculty of Business Administration / Department of Management and Marketing University of Macau -- Dissertations 澳門大學 -- 論文 Xian-Janssen Pharmaceutical Ltd. Pharmacy management -- China
15	外資進入中國製藥行業的回顧性研究 / Retrospective study of the entrance course of foreign capital in China's pharmaceutical industry 方珂 January 2008 (has links) University of Macau / Institute of Chinese Medical Sciences 澳門大學 -- 論文 University of Macau -- Dissertations Pharmaceutical industry -- China 藥業 -- 中國 Investments, Foreign -- China 外來投資 -- 中國
16	中國上市製藥公司首募資金投向實證研究 / Empirical study on investment of IPO capital of public pharmaceutical companies in China 宿瑩瑩 January 2010 (has links) University of Macau / Institute of Chinese Medical Sciences Pharmaceutical industry -- China 藥業 -- 中國 Pharmaceutical industry -- Finance 藥業 -- 財政 Investments
17	我國醫藥產業質量管理研究 / Quality management research on Chinese pharmaceutical industry 涂奇軍 January 2010 (has links) University of Macau / Institute of Chinese Medical Sciences Pharmaceutical industry -- Chinese 藥業 -- 中國藥業 -- 中國 -- 品質控制
18	中國中成藥產業的區域佈局與競爭力分析 / Study on regional distribution and competitiveness of Chinese patent medicine industry in China 陳聰 January 2012 (has links) University of Macau / Institute of Chinese Medical Sciences Pharmaceutical industry -- China 藥業 -- 中國 Medicine, Chinese 中國醫藥 Materia medica -- China 藥物學 -- 中國
19	Promoting Chinese medicine to the younger generation in Hong Kong. January 1990 (has links) by Cheung Chi-kong, Chu Hok-keung, Ting Wai-tong. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaf 83. / Chapter I. --- BACKGROUND --- p.1 / Introduction --- p.1 / The Origin of Chinese Medicine --- p.2 / A Definition of Chinese Medicine --- p.5 / A Survey --- p.6 / Chapter II. --- LITERATURE REVIEW --- p.7 / Chapter III. --- METHODOLOGY --- p.14 / Data Sources --- p.14 / Sample Design --- p.15 / Data Processing --- p.16 / Chapter IV. --- FINDINGS FROM THE STUDY --- p.17 / Chinese Herbal Drugs --- p.17 / Chinese Health Foods --- p.23 / Further Analysis --- p.29 / Chapter V. --- SUMMARY AND RECOMMENDATIONS --- p.37 / Summary --- p.37 / Chinese Herbal Drugs : Recommendations --- p.39 / Chinese Health Foods : Recommendations --- p.52 / APPENDIX --- p.65 / Profiles of Respondents --- p.65 / Questionnaire (English/Chinese Version) --- p.68 / BIBLIOGRAPHY --- p.83 Drugs--Marketing Drugs--China--Hong Kong--Marketing Pharmaceutical industry Natural foods--Marketing Natural foods industry Natural foods industry--China--Hong Kong Medicine, Chinese Traditional Medicine, Chinese Traditional--Hong Kong
20	The development strategies for BtoC e-commerce in China's pharmaceutical industry Geng, Fan January 2008 (has links) University of Macau / Institute of Chinese Medical Sciences University of Macau -- Dissertations 澳門大學 -- 論文 Pharmaceutical industry -- China Electronic commerce -- China 醫藥管理 -- 中華醫藥研究院

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