Previous research with college students had supported that light and heavy smokers differentially imitate smoking models. Light smokers' smoking rates seemed to vary with the rates presented by a model, while heavy smokers' rates tended to remain relatively consistent. This study examined the effects of a smoking and nonsmoking physician model on 54 older, more chronic, in-patient smokers and extended the scope of research in this area by attempting to evaluate whether immediate modeling influences generalize behaviorally and/or attitudinally. A second part of the experiment investigated the effects of the smoking patients' exposure to a nonsmoking physician model who advised quitting, a smoking physician model who advised quitting, and a smoking physician model who did not comment on smoking relative to patient behavior and attitudes.