Submitted by Eliene Soares da Silva (eliene.silva@fgv.br) on 2012-12-18T16:25:55Z No. of bitstreams: 1 Vincenzo Prudentino_FGV.pdf: 3524254 bytes, checksum: bf597c5ede743faef7d3fc6f3207f9ae (MD5) / Approved for entry into archive by Eliene Soares da Silva (eliene.silva@fgv.br) on 2012-12-18T16:26:54Z (GMT) No. of bitstreams: 1 Vincenzo Prudentino_FGV.pdf: 3524254 bytes, checksum: bf597c5ede743faef7d3fc6f3207f9ae (MD5) / Made available in DSpace on 2012-12-18T16:37:40Z (GMT). No. of bitstreams: 1 Vincenzo Prudentino_FGV.pdf: 3524254 bytes, checksum: bf597c5ede743faef7d3fc6f3207f9ae (MD5) Previous issue date: 2012-12-14 / This thesis aims to analytically describe and assess the implementation of lean manufacturing practices by Pirelli Tyre within its Latin American Industrial complex. In addition to a structured and vast description of Toyota production principles and lean thinking theoretical foundations, a special emphasis will be devoted to the EGR project (Especialistas em Gestão da Rotina), as a strategic tool to be used by the Italian multinational company in the upcoming future, so to achieve a more effective and efficient results in daily routine management. This project, representing a significant component of Pirelli Manufacturing System (PMS) and primarily geared to plant supervisors and coordinators, mainly consists of helping the firm to develop the corporate ability to correctly evaluate the potential gap existing between actual and expected results, in order to both understand deviations as well as underlying causes, and continuously improve company performance through process standardization and waste reduction. Those goals can be pursued by acting on two essential means: technical skills and behavioral leadership to support each project team; enhanced effectiveness in managing performance indicators across the different factory units, in accordance to KPIs set at the Head Quarter level. Furthermore, the research will be focused on the peculiar experience of Santo André plant, where EGR has firstly kicked off, with the aim to capture the relevant changes (on the organizational and economic side) brought to the company, through the conduction of field research and interviews, which are oriented to gather evidence, considerations and insights from all the organizational actors involved. / O trabalho tem como objetivo avaliar e descrever analiticamente a implementação de práticas de manufatura enxuta pela Pirelli Pneus no seu complexo industrial da América Latina. Além de uma descrição estruturada e ampla dos princípios de produção de Toyota e fundamentos teóricos do Lean thinking, uma ênfase especial será dedicada ao projeto EGR (Especialistas em Gestão da Rotina), como uma ferramenta estratégica para ser usada pela empresa multinacional italiana no futuro próximo, de modo a alcançar um resultado mais eficaz e eficiente na gestão da rotina diária. Este projeto, que representa um componente significativo do Pirelli Manufacturing System (PMS) e, principalmente, voltado para supervisores e gestores de plantas, consiste principalmente em ajudar a empresa a desenvolver a capacidade empresarial para avaliar corretamente o gap potencial existente entre os resultados atuais e os esperados, para tanto entender os desvios, bem como as causas subjacentes, e melhorar continuamente o desempenho da empresa por meio da padronização de processos e redução de desperdicios. Esses objetivos podem ser perseguidos, atuando em dois meios essenciais: habilidades técnicas e comportamentais de liderança para apoiar cada equipe de projeto; uma maior eficácia na gestão de indicadores de desempenho nas diferentes unidades de fábrica, de acordo com KPIs estabelecidos no nível central pelo Head Quarter. Além disso, a investigação será focada na experiência peculiar da planta de Santo André, onde o EGR começou como piloto, com o objetivo de captar as alterações relevantes (no lado organizacional e econômico) que este projeto trouxe para a empresa, através da realização de pesquisa de campo e entrevistas, que são orientados a recolher provas, considerações e opiniões de todos os principais atores envolvidos.

Made available in DSpace on 2010-04-20T20:19:46Z (GMT). No. of bitstreams: 0 Previous issue date: 2002-10-22T00:00:00Z / Trata da construção de marcas, desde o posicionamento e a concepção do nome até a criação de uma identidade de marca. Aborda a arquitetura de marca, analisando formas de extensões de marca horizontais e verticais. Identifica as fontes de Brand equity e suas principais formas de avaliação. Encerra com um estudo de caso utilizando os conceitos abordados

Concerning the Eccentricities of Cardinal Pirelli by Ronald Firbank and Between the Acts by Virginia Woolf both liberate the text from the expected form to engage emotional awareness and instigate reform of societal standards. Employing Mikhail Bakhtin’s theories of the carnivalesque and grotesque realism as a means to create this perspective is unconventional; nevertheless, Firbank, predominantly misunderstood, and Woolf, more regarded but largely misinterpreted, both address sexuality and religion to parody what they believe to be the retrogression of civilization by narrating christenings, pageants, and other forms of carnival. Both novels forefront nonconformity, and the conspicuous influence of debasement is identified as a form of salient renewal. Christopher Ames, Melba-Cuddy Keane, and Alice Fox have already expressed remarkable insight into Woolf; unfortunately not a single scholar has approached Firbank’s text in this manner, and this essay discusses the value of both authors in the aspect of Bakhktin’s theories. / Includes bibliography. / Thesis (M.A.)--Florida Atlantic University, 2015. / FAU Electronic Theses and Dissertations Collection

This article analyzes the scope of the non-discrimination rule contained in Double Taxation Avoidance Treaties, especially those signed by Argentina. This document considers the OECD and the ILADT Models, which contain provisions designed to ensure that Contracting States do not give any preferential treatment in taxing its own residents or citizens as opposed to the treatment granted to non-residents. Additionally, it analyzes the recent jurisprudence in the Argentine Courts. / En el artículo se analiza el concepto y alcance del principio de “no discriminación” contenido en los Convenios para evitar la Doble Imposición, con especial énfasis en aquellos suscriptos por la República Argentina. Se analizan los Modelos de Convenio OCDE e ILADT, los cuales contienen provisiones diseñadas para prevenir que un Estado contratante otorgue a sus residentes o nacionales un tratamiento impositivo preferencial en relación al otorgado a los no residentes. Adicionalmente, se analiza la reciente jurisprudencia de los tribunales argentinos aplicable en la materia.