More than half of Sweden’s municipalities are suffering from the consequences of segregation. (Delmos, 2021). The issues of socio-economic and spatial segregation, such as stigmatization and social exclusion, are not merely a problem in larger cities in Sweden, and therefore will this master thesis explore, through a field study of segregation in Karlstad in the city area Våxnäs. As spatial segregation is connected to specific geographical places and city areas, and how it differs from other parts of a city in terms of socio-economic status or ethnic diversity, the investigation of this thesis stems from the concept of place. The foundation of this thesis was based on the notion of place as a subjective and interpretive concept, and therefore it could be analyzed as such.  Våxnäs was chosen as a research interest due to how it is, per definition, considered to be a segregated area. Further, the area as of now in 2022, is prioritized in terms of physical renovation projects, and therefore the area was analyzed through interviews with stakeholder that work towards or within the area. Through interviews the thesis investigated how stakeholder perceive their work is contributing to preventing segregation and furthering social inclusion. In addition to the interviews an on-site study was done and Våxnäs was analyzed through photos, maps and documents related to the Våxnäs area.  The result of the study was narrowed down to three themes of interest: The Våxnäs label, Inclusive places and Safety. Despite the themes, the findings of the investigation revolved around how the physical are an enabler to improve the area in terms of segregation prevention and social inclusion. The place analysis shows how renovation and physical changes to the area are perceived to be the starting point for decreasing issues of social isolation, a negative place image, and increasing safety.

This diploma theses is focused on marketing mix of a selected company which operates in an international environment. .The diploma thesis consists of three parts. The theoretical part focuses on the description of basic characteristics and concepts which are related to given issue. The analytical part consists of analyses performed in both internal and external environment of the company WoodBag s. r. o. on the assumption of its future expansion to the Swedish market. Results that we achieved are stated in SWOT analysis. The final part is the draft part, in which recommendations and potential suggestions from perspective of marketing mix towards successful expansion of the company to the Swedish market with results from particular analyses and theoretical background are presented.