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Význam Category managementu pro prodej / The Importance of Category Management for SaleBogdanova, Tatiana January 2014 (has links)
The aim of thesis The Importance of Category Management for Sale is to analyze the appropriateness and effectiveness of rules and process of Category management, described in the specialized literature, in practice, on the example of two stores. Using the gaining knowledge, in conclusion there will be given adequate recommendations how to increase the efficiency of cooperation between Nestlé Czech Republic sro and retailers on traditional market.
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Joint Shelf Design and Shelf Space Allocation Problem for RetailersGecili, Hakan 05 August 2020 (has links)
No description available.
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Efektivita komunikace v místě prodeje / Communication Effectiveness at Point of SaleKurzawa, Ondřej January 2010 (has links)
This master thesis deals with possibilities for addressing customers at point of sale. Its objective is to apply current theoretical approaches to the field of research in order to design a concrete solution for increase of communication effectiveness of dermo-cosmetics products at pharmacies.
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Tvorba konceptu category managementu / Creating the Concept of Category ManagementLepař, Martin January 2012 (has links)
The goal of this thesis is to define proces of creating the concept of category management and to apply the proces via existing assortment concept of certain retail company. The theoretical part covers basics of category management, merchandising and other related disciplines and its influence to creating concepts. Practical part includes detailed description of creating the concept, realized by retail company, selling Do it yourself products. Creation proces will start by anylysing current sutiation, following by determination of category strategy and objectives and implemetation of new concept.
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