This study examined the factors affecting the perception of Turkey in the Middle East from 2002 onwards by analyzing the combination of media, political elite discourse and people's political predispositions in the cases of Egypt and Tunisia. The research is separated into two parts. In the first part of 2002-2010, the factors of democratization, economic development, foreign policy activism, Islamic Oriented Government as well as Turkish TV series were found to be critical in the explanation of Turkey's popularity. In the second part of 2010-2013, democratization and foreign policy activism were the most effective factors while the other variables still had some effect. In particular the study looked at the news titles, articles, headlines in newspapers, as well as the views of journalists, activists, bloggers, politicians, and academics, which together shaped public perception. A brief historical background is also given in regards to the mutual prejudices and stereotypes between Arabs and Turks during Ottoman rule and the 20th century. The thesis concludes by emphasizing the continuation of democratic progress and reforms in Turkey as well as the need for foreign policy adjustment according to crisis situations as a policy recommendation for the government. The present study also seeks to contribute to both the public opinion theory of Zaller and the recent literature on the "Turkish Model"